Event Recaps
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How Kraft Heinz Turned the Drake Versus Kendrick Beef into Business Growth
Event Recaps July 9, 2025Kraft Heinz and marketing agency Cashmere showcased their DJ Mustard collaboration to demonstrate how brands and creators can come together to deliver marketing that truly resonates and drives culture forward.
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Influencer Marketing: Barnes & Thornburg and Mattel Share Compliance Insights
Event Recaps July 9, 2025Recent NAD decisions provide critical guidance for brands and influencers on disclosure requirements, material connections, and compliance responsibilities in influencer marketing campaigns.
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Navigating AI Implementation: Bank of America's Strategic Framework for Enterprise Adoption
Event Recaps July 9, 2025Bank of America shared its enterprise framework for safely implementing AI across 200,000 employees, focusing on process efficiency, governance structures, and strategic deployment in highly regulated environments.
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Bayer and Energy BBDO Partner for Claritin’s “Diveristree” Campaign
Event Recaps July 7, 2025During a session at the 2025 ANA In-House Agency Conference, Bayer and Energy BBDO discussed their partnership on a recent purpose-driven campaign.
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Chewy’s In-House Agency Leans into Simplicity for Its Holiday Campaign
Event Recaps July 7, 2025During a session at the 2025 ANA In-House Agency Conference, Chewy discussed how simplicity led to a successful holiday campaign.
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Grammarly, Brainrider, and Loblaws Discuss Resourcing and Planning for In-House Agencies
Event Recaps July 7, 2025During a session at the 2025 ANA In-House Agency Conference, Grammarly, Loblaws, and Brainrider discuss strategic resource management, healthy out-sourcing partnerships, and adapting to new paces of business planning and toolsets like AI.
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Human Connection in the Age of AI: Lessons from Genpact, Workday, and Franklin Templeton
Event Recaps July 5, 2025Speakers from Franklin Templeton, Workday, and Genpact explored how B2B marketers can preserve authenticity, along with the human voice, vision, and emotional connection in a world of AI and automation.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Event Recaps July 2, 2025El Pollo Loco shared how it invests in relationship building versus transitional deals with creators and how they leverage the creative talents of influencers to authentically connect with their audiences.
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How Sargento Is Shaping the Next Wave of Performance in CPG Advertising
Event Recaps July 1, 2025Sargento’s Shawn Walter presented compelling insights on leveraging AI-powered programmatic advertising to drive measurable business growth in the CPG sector.
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SWYM Offers AI Solution for Optimized Media Buying
Event Recaps July 1, 2025Andrew Altersohn, co-founder of SWYM.ai, presented a comprehensive analysis of programmatic advertising inefficiencies and introduced SWYM's algorithmic solution for optimizing media buying through AI-powered curation and decisioning.
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Brilliant and Biased: Turning AI’s Blind Spots into Inclusive Brand Power
Event Recaps June 30, 2025This session unpacked how AI can amplify bias in everything from imagery to language and how inclusive marketing leaders can train, tame, and transform AI to safeguard brand integrity, elevate cultural nuance, and embed authentic representation into brand strategy.
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People-Centered Hospitality: How Inclusive Marketing Comes to Life at IHG
Event Recaps June 30, 2025This session explored how IHG brings its brands to life across social platforms to help drive meaningful customer connection and engagement. Discover how inclusive marketing is helping IHG foster brand affinity and drive guest loyalty.
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Refreshing Every Voice: Coca-Cola’s Journey Toward Inclusive Marketing Excellence
Event Recaps June 30, 2025As one of the world’s most recognizable brands, The Coca-Cola Company understands that true brand relevance starts with cultural relevance. In this session, Coca-Cola shared how it continues to evolve its marketing strategies to reflect the richness of today’s diverse consumer landscape.
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Relevance Reimagined: From Animatic Insights to Inclusive Impact
Event Recaps June 30, 2025Learn how Pernod Ricard leverages fact-based cultural inclusion metrics and voice of consumers insights from CIIM (the Cultural Insights Impact Measure) to sharpen campaign effectiveness and grow brands across “each and all” audiences.
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Your North Star Advantage: How Values-Driven Leadership Elevates Your Career
Event Recaps June 30, 2025Scott McAllister, founder and CEO of MCA Executive Services, presented a comprehensive framework for purpose-driven leadership.
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Consumers’ Options for Search: From Google to Social Search to LLMs
Event Recaps June 27, 2025During a session at the ANA’s 2025 In-House Agency Conference, Wells Fargo explored the different tools available to help consumers conduct online searches and the demands that each option places on brands.
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Featured AI Programmatic Specialists — Cognitiv.ai
Event Recaps June 27, 2025In this session, learn about Cognitiv's products, which are built on a proprietary Deep Learning Advertising Platform, offering marketers a comprehensive solution for creating and deploying AI-driven advertising.
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Featured AI Programmatic Specialists — Scibids AI
Event Recaps June 27, 2025DV Scibids AI™ automates and optimizes programmatic campaigns using AI to achieve a brand’s custom KPIs. Learn how Scibids AI helps brands dynamically adapt their bidding strategy, boosting performance and efficiency across media buying platforms by incorporating first- and third-party data.
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Landscape Overview
Event Recaps June 27, 2025Marketers have embraced AI in programmatic advertising as a powerful tool to enhance campaign performance, drive engagement, and achieve measurable results. However, the complexity of AI systems and the need for transparency in algorithmic decision-making present challenges for marketers.
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A Brand with Purpose: Virtua Health is Here for Good
Event Recaps June 26, 2025During a session at a June 2025 ANA Content Marketing Committee meeting, Ryan Younger, vice president of marketing at Virtua Health, discussed how the brand connects its mission to its media strategy.
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