Marketing Futures

when

Start: Wednesday, September 30, 2020 at 11:00am

End: Wednesday, September 30, 2020 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


WELCOME (11:00AM Eastern Time)

The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.

I. BRAND ASSISTANTS 3.0 (11:05AM- 11:50AM ET)

The accelerated pace of A.I. and improvements in NLP (Natural Language Processing) open the door for brands to provide smart, automated and consistent concierge services across voice, messaging and beyond. Hear 3 top startups unveil what’s next in connected brand assistants.

Speaker:

Fred Schonenberg, Founder - VentureFuel

II. WORLDBUILDING — THE FUTURE OF STORYTELLING (11:55AM- 12:40PM)

In an age where consumer attention spans are at an all-time low, something curious is happening: under the right circumstances, consumers are spending hours - even days - immersed in lush fictional worlds such as Harry Potter, Game of Thrones, and The Avengers. However, world building isn't just for blockbuster entertainment franchises. When executed well, brands can create immersive worlds of their own, significantly driving brand loyalty in the process. Hear what marketers could learn from Hollywood producers, and get tips on creating a world of engagement around your brand.

Speakers:

Tara Deveaux, EVP and CMO – Wild Card & 3AM

Shawn Shahani, Head of Insights Group – Wild Card


Webinar information, if available, will be provided to registrants only.