ANA Ethics Review Committee

This is a peer-review Committee that is comprised of experienced marketers and ANA members who seek to advance marketing ethics and accountability:

• Meets 4 times per year to review marketing offers and practices.
• Committee meetings are confidential.
• Reviews marketing promotions and practices to ensure its in compliance with our self-regulatory ethics guidelines.
• Promotions and practices come to our attention via industry members, consumers, consumer groups, staff monitoring.
• Works with companies (members and nonmembers) toward educating and, if needed, correcting or stopping questionable practices to solve consumer issues and build trust in the process.
• Cooperation is voluntary, and we have found that most companies work with the Committee and seek to improve their marketing practices.
• If there is no cooperation, Committee may take the following actions:
• Refer the matter to the appropriate regulators: Federal Trade Commission, U.S. Postal Inspection Service and/or State Attorney General’s Office
• Include matter in ANA Ethics Compliance Report and/or
• Publicly list for being out-of-compliance.

If you’re an ANA member and are interested in serving on this Committee, or have a question regarding a marketing practice or offer, please contact ANA accountability staff.