Business of Marketing in the COVID-19 Age | ANA

Planning for Transition


The business of marketing has changed profoundly during the COVID-19 pandemic, and it will transition again when a “new normal” sets in. While challenging times like these require marketers to be nimble, they also call for an actionable plan for the path forward to optimize marketing performance.

Moving forward, our goal is to give you the resources you need to prepare your brand or business for marketing post-crisis. In addition to our current offerings, we will be updating this page frequently with new articles, playbooks, toolkits, best practices, and events to help guide your decision-making. If you have content you would like to share with the broad marketing community, please let us know at



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Agency Relations
Brand Management
Content Marketing
Corporate Social Responsibility
Customer Experience
Direct Marketing
Government Relations
Legal Affairs



Media Measurement
Purpose-Driven Marketing
Relationship Management
Social Media
Virtual Event Planning

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