A Message from the ANA

 

The business of marketing is changing in the age of COVID-19. Whether its effects are brief or prolonged, marketers need to be nimble in these challenging times, and pivot when needed while optimizing performance throughout the crisis.

We have compiled articles, playbooks, recommendations, and best practices that may help your decision-making. During these unprecedented times, our goal is to provide you with tools you can use that may help you reduce the impact to your business and brand. If you have content, insights, or recommendations you would like to share, please let us know at content-submit@ana.net.

 

 
 
 
 

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Visit the Marketing Knowledge Center and check out Ask the Expert, a research service only for ANA members which provides complimentary, confidential help with marketing questions.