Navigating Changing Consumer Behavior during COVID-19 | Webinars | Events & Webinars | ANA

Navigating Changing Consumer Behavior during COVID-19

This event is over.

As the global pandemic creates massive changes in our society, marketers are seeking the right path forward. In this webinar, data, insights and consulting leader Kantar examines how consumers and brands have been transformed by COVID-19 and provides guidance for how brands can emerge stronger in the years ahead.

  • Trends discussed will include:
  • Consumer purchase patterns and brand loyalty shifts
  • New habits in consumer media usage
  • Changes in how and where brands are advertising, by media and category
  • What brands need to know to best navigate this profound transformation

During this webinar, the presenters will discuss recent data and critical insights on the current changing environment facing marketers as well as essential strategies for today to prepare for emergence from crisis tomorrow.

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when

Start: Thursday, June 11, 2020 at 1:00pm

End: Thursday, June 11, 2020 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Jennifer Carrea
CEO, Americas and Global Health, Profiles Division
Kantar

Pete Rumpel
CEO, Media Division NA
Kantar

Amy Fenton
Chief Client Officer, NA
Kantar