Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

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As social distancing has brought many live gatherings to a halt for the foreseeable future, brands are forced to reimagine their experiential marketing strategy. In the sprint to pivot interactive efforts to digital and mobile platforms, brands must seize the opportunity to measure how their experiences influence consumers' attitudes and long-term purchasing behavior.

Jonathan Yaffe, CEO & Co-Founder of AnyRoad, is working with brands including Michaels and Sierra Nevada to transition in-person experiences to virtual platforms. In this webinar, Jonathan will discuss how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty. In this session, attendees will learn:

  • How brands can seamlessly pivot their existing experiential marketing plans from in-person formats to digital platforms
  • How data from online experiences can be used to foster brand loyalty
  • Why experiences still matter in an era of social distancing—and why it's unlikely that virtual events will disappear once our lives return to normal

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Start: Wednesday, July 15, 2020 at 1:00pm

End: Wednesday, July 15, 2020 at 2:00pm



Jonathan Yaffe
CEO & Co-Founder