Digital Ad Spending and Trends in 2021: eMarketer’s Outlook

2020 was the toughest year for media spending in over a decade. Digital advertising proved resilient compared to traditional, but growth was well below trend and channel allocations shifted to meet the needs of the pandemic economy. 2021 will bring a return to double-digit growth for digital, and a rebound for traditional media—but not a return to the past.

In this webinar, we’ll walk you through the most important points of our latest forecast of digital and traditional ad spending in the US, plus highlights from major global markets. You’ll learn:

  • How fast digital and traditional media spending will grow in 2021 (and beyond)
  • Which channels are driving more investment in digital ads, and why
  • How the pandemic affected advertisers’ digital ad allocations, and which of those shifts will be permanent
  • eMarketer’s outlook on major trends for digital advertisers to be aware of in 2021 including changes to how they can identify users and measure results, and the continued rise of ecommerce channel advertising

when

Start: Wednesday, January 6, 2021 at 1:00pm

End: Wednesday, January 6, 2021 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Nicole Perrin
Principal Analyst
eMarketer