Why COVID-19 Is Driving a Marketing Revolution

As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

By Jeff Sporn

While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.