Beyond Profit Podcast: A Discussion with Curaleaf CMO Jason White

September 21, 2020

It would be difficult to find a plant that triggers as much debate as cannabis. Some people say it’s a super medicine, while others claim it’s a gateway drug. While the points of view about this ancient plant run deep and wide, Massachusetts-based Curaleaf will tell you that grass is greener on their side of the fence. The company offers lab-tested cannabis products in multiple formats for both patients and consumers, and they say they are committed to be a leading educational resource through research and advocacy. Jason White, CMO at Curaleaf, joins host Ken Beaulieu on the Beyond Profit podcast to discuss the company’s purpose, its marketing strategy, his thoughts on bias in advertising and prison reform, and much more. (This interview was recorded in August).


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