Owning Game-Changing Subcategories, the Only Way to Grow (B2B Webinar Series)

The only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors. Subcategory-driven growth has exploded in the digital era because of technology advances and the fast, inexpensive market access made possible by e-commerce and digital communication.

when

Start: Wednesday, January 6, 2021 at 3:00pm

End: Wednesday, January 6, 2021 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)