ANA Conference @ Wells Fargo

when

Start: Wednesday, April 1, 2020 at 9:00am

End: Wednesday, April 1, 2020 at 3:00pm

WHERE

Wells Fargo
333 Market Street, Annex Bldg.
San Francisco, CA 94105

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

MARKETING/INNOVATION: PARTNERING FOR AGILITY AND SCALE

Design Thinking, Customer Discovery, Agile teams, Stand-ups, Client Centricity:  These practices are core to Innovation, but what about B2B Marketing?  As B2B companies adapt in the face of disruption across industries, we have an opportunity to change not only what we are marketing but how we go about it. 

Munich Re’s Angie Henderson Moncada will share how Marketing is becoming part of Munich Re’s Innovation ecosystem, how they leverage teams like Incubators and Innovation Labs as testing grounds for great B2B marketing ideas, and how this approach is driving profitable growth for both traditional businesses and innovative new solutions. Case studies include Munich Re’s Remote Industries and Smart Mobility offerings, which went from Pilot to Accelerate (and scale) in 2019 and provided opportunities for Innovation, Product, Sales, and Marketing teams to partner to deliver value in new ways. Attendees will gain practical insights on how to:

  • infuse a test-and-learn mindset into evolving marketing teams
  • use new tools and approaches to gain buy-in for new marketing strategies in partnership with Innovation organizations

Angie Moncada
Head of Section Bus Comm North America
Munich Reinsurance America, Inc.
__________________________________________________________________________________

LEVERAGING PARTNERSHIPS TO DRIVE SALES & MARKETING

SADA is a global leader in providing business and technology consulting services that transform organizations through innovative cloud-based solutions. It has been recognized by Google as a Cloud Premier Partner and 2018 Google Cloud Global Partner of the Year.

Narine Galstian leads a team focused on brand awareness, demand generation and driving ROI through digital campaigns, content marketing, nurture and account based marketing, partner engagement and co-marketing initiatives, events and conferences, PR and social strategies.

Narine Galstian
CMO
SADA


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.