Sharper Deliveries Scheduled for B2B Email Campaigns | ANA

Keeping Email Campaigns Healthy During the Coronavirus

While B2B firms are likely to ramp up their email marketing amid the coronavirus, they need to be careful not to overdo it

With most every business reassessing overall spending due to the coronavirus outbreak, it’s an opportune time for B2B companies to reassess their email marketing strategy and ensure that the audiences receiving their emails are getting immediate value.