Building a Positive New Normal with Brands, Hosted by Fordham University

This event is over.

Join the ANA Educational Foundation (AEF) and the Center for Positive Marketing at Fordham University on Wednesday, February 10, 2021 to hear from top minds in purposeful marketing. The world is changing and so must brands. Learn how marketers embrace the opportunity to drive a positive message and how the pandemic has changed the way they approach marketing now and in the future. The conference welcomes professional marketers and advertisers as well as members of the Fordham University community to hear best practices and gain actionable insights at this live virtual event

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, February 10, 2021
2:00pm - 2:05pm	Opening Remarks Marcia Soling Vice President, Content Manager AEF Dawn Lerman, Ph.D. Professor of Marketing, Executive Director, Center for Positive Marketing Fordham University
2:05pm - 2:40pm	TWO GOOD: BECOMING A SUCCESSFUL VOTE WITH YOUR DOLLAR BRAND I will present the story of how we evolved / are evolving Two Good from a successful product launch into a true Vote with your Dollar brand, through launching first of a kind actions in the world of CPG. Angela Grist Senior Director Danone View Presentation
2:40pm - 3:15pm	CREATING AWESOME BRAND EXPERIENCES DURING COVID With e-commerce experiencing multiple times growth during the pandemic, brands have dramatically reimagined how they create virtual experiences for consumers at home. This talk will cover how eos Products shifted their marketing strategies to create engaging and awesome moments for their fans, and how agility and speed will continue to be part of the new normal. Soyoung Kang Chief Marketing Officer EOS Products View Event Recap
3:15pm - 3:50pm	WHATS LOVE GOT TO DO WITH IT? OKCUPID THROUGH CULTURAL RELEVANCE The dating app space has exploded over the last 5 years - creating a lot of opportunity as well as competition. In this presentation, I'll discuss how we brought OkCupid to be one of the most talked about dating apps through some provocative steps, marketing and partnerships. You might also get a few dating tips along the way. Melissa Hobley Chief Marketing Officer OkCupid
3:50pm - 4:25pm	CLIMATE CHANGE: MEASURING THE IMPACT OF YOUR PLATE Many powerful stories live within the Corporate Social Responsibility report, yet many never reach the consumer. Launched in 2020 by World Resources Institute, Cool Food Meals help measure the impact of your plate but has also created a platform for meaningful consumer engagement. Learn how the certification program came to be and why climate change is no longer relegated to long reports. Sara Burnett Vice President, Food Values, Sustainability & Public Affairs Panera Bread View Presentation
4:25pm - 4:30pm	Closing Remarks Dawn Lerman, Ph.D. Professor of Marketing, Executive Director, Center for Positive Marketing Fordham University

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.