The Nonprofit Journal

  • Growing Online Giving

    The Nonprofit Journal   August 3, 2020  

    Nonprofits sometimes struggle to navigate a digital landscape that can be overwhelming in its possibilities. Here is how to overcome common challenges and take online giving to the next level.

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  • How to Fundraise on a Tight Budget

    The Nonprofit Journal   August 3, 2020  

    For small nonprofits with limited resources, fundraising is an especially tough task. And in the current climate, where budget slashing is the new normal, driving giving is an even more formidable challenge than ever. Here are nine strategies to help ensure success.

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  • Stepping Up Big-Time

    The Nonprofit Journal   August 3, 2020  

    As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

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  • The Value of Brand

    The Nonprofit Journal   August 3, 2020  

    The concept of branding is not new in the nonprofit world, but it now plays a broader and more strategic role. This is most evident in beefed-up efforts to ensure a unified branding message permeates every level of the organization; achieving alignment between branding and fundraising is a big part of that.

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  • Weakening of Trust?

    The Nonprofit Journal   August 3, 2020  

    With more for-profits involved in societal causes, nonprofits must re-establish trust to advance their missions.

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  • Making Diversity a Priority

    The Nonprofit Journal   February 12, 2020  

    The nonprofit sector has been talking about diversity matters for years, yet little progress has been made. Learn how ALSAC, Special Olympics, and the YMCA of the USA are moving toward diversity, inclusion, and equity.

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  • Marketing’s Call to Action

    The Nonprofit Journal   February 11, 2020  

    Research conducted by the ANA Educational Foundation found that outstanding entry-level professionals simply don’t find the idea of marketing very sexy. It’s a challenge of growing importance at nonprofit organizations.

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  • Finding Purpose

    The Nonprofit Journal   February 10, 2020  

    Working for a nonprofit isn’t for everyone, but it can be a deeply rewarding experience. Nonprofit leaders from Ducks Unlimited, the Metropolitan Opera, United Farm Workers of America, and the Smithsonian Institution share what attracted them to the industry and keeps them inspired.

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  • Solving the Talent Conundrum

    The Nonprofit Journal   February 9, 2020  

    When it comes to recruiting new employees, retaining existing ones, and succession planning, nonprofits need to step up their game. Here’s how Boys Town, the Deborah Hospital Foundation, and the Association of the Miraculous Medal are doing just that.

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