Beer, Wine, & Spirits Day at the ANA (Virtual Only)

Marketers in the Beer, Wine, and Spirits category face a myriad of challenges specific to their industry, including navigating a highly regulated, age restricted environment and keeping up with shifting consumer preferences. Through peer insights and practical frameworks, Beer, Wine, and Spirits Day at the ANA will explore how marketers are modernizing brand building, media mix decisions, and data-driven activation to drive relevance, efficiency, and long-term growth in a rapidly evolving marketplace.

To see the full calendar of vertical-specific events this year, visit ana.net/verticals

when

Start: Thursday, December 10, 2026 at 11:00am

End: Thursday, December 10, 2026 at 3:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Virtual	Client-Side Tier $0	Platinum Tier $0	Gold Tier $149	Silver Tier $199	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact [email protected]

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, December 10, 2026
11:00am - 11:10am	OPENING REMARKS Michael Berberich VP, Content Strategy & Verticals ANA
11:10am - 11:40am	REACHING SUBCULTURES IN A WAY THAT FEELS AUTHENTIC — NOT PERFORMATIVE As consumer identities become more layered and nuanced, Brown Forman is rethinking how beer, wine, and spirits brands show up in culture. This session explores how the company is embedding cultural fluency into its growth strategy to reach subcultures authentically — moving beyond broad reach or surface level signals. Through a data led, portfolio driven approach, Brown Forman is refining audience definitions, deepening cultural relevance, and aligning go to market strategies to convert attention into real connection. The discussion will examine how authenticity, not performative marketing, is becoming a critical driver of long term brand and business growth. Fabricia da Silva Multi-Cultural Integrated Consumer Experience Manager, US Brown-Forman Amy D'Souza Integrated Consumer Experience Director, US & Canada Brown-Forman
11:40am - 12:10pm	HOW BEER, WINE & SPIRITS BRANDS CAN SHOW UP IN AI-DRIVEN DISCOVERY As consumers increasingly rely on tools like ChatGPT and Claude to discover and decide what to drink and where to buy, alcohol brands need to rethink how they show up in these new AI-driven environments. This session explores how beer, wine, and spirits brands can position themselves to be cited and recommended by AI systems. Attendees will walk away with practical considerations for staying visible and relevant as AI reshapes discovery and purchase behavior in the category. Scott Turecek Principal Client Partner Tripadvisor
12:10pm - 12:40pm	SESSION 3
12:40pm - 1:10pm	SESSION 4
1:10pm - 1:40pm	SESSION 5
1:40pm - 2:10pm	SESSION 6
2:10pm - 2:40pm	SESSION 7
2:40pm - 2:45pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.