Automation without Alienation: Humanized Brand Growth in the Age of AI (In-Person Only)

As AI continues to evolve and reshape the marketing industry, the brands that win are still deeply human and authentic. Join us for this one-day conference that will impart actionable insights from industry experts on topics like governance and AI agents, and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth - all without sacrificing the human touch that drives consumer connection.

when

Start: Thursday, August 27, 2026 at 9:00am

End: Thursday, August 27, 2026 at 2:00pm

WHERE

TikTok
151 W 42nd St
57th Floor
New York, NY 10036

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact [email protected]

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, August 27, 2026
9:00am - 9:30am	BREAKFAST
9:30am - 9:35am	WELCOME REMARKS Tara Caiazza VP Brand ANA
9:35am - 10:10am	AGENTIC AI: WHAT BRAND MARKETERS NEED TO KNOW TODAY Kick off the day’s programming with this essential session from Pencil, the generative AI platform from Brandtech. We’ll cover the state of agentic AI and the must-know takeaways every brand marketer needs in this rapidly evolving sector. Will Hanschell CEO and Co-Founder Pencil
10:10am - 10:45am	TIKTOK + AI = A WINNING COMBINATION FOR BRANDS It can be challenging to know where to lean in on AI and how to best leverage it to fuel brand growth – unless you have the right partner. Join us for this session with TikTok and a TBC brand to hear how they collaborated on an AI-first brand partnership. Speaker TBC
10:45am - 11:05am	NETWORKING BREAK
11:05am - 11:40am	FROM SKEPTICISM TO INSPIRATION: WINNING GEN Z AI SKEPTICS When Lenovo Yoga launched a new generation of AI-powered PCs, they needed to go beyond traditional spec-driven marketing to stand out in a crowded field. Add in the challenge of Gen-Z skepticism of AI as a creative tool, and you have a formidable challenge. This session will go into the REGGIE Brand Catalyst Award-winning “Made With Lenovo Yoga” campaign that earned hard-won credibility from techies and Gen-Z creatives alike – all while preserving the real, emotional, messy human element at the heart of creativity. Rogier Vijverberg Co-founder and Chief Creative Hero SUPERHEROES Speaker TBC Lenovo
11:40am - 12:15pm	CONSUMER SNAPSHOT: ATTITUDES AND EXPECTATIONS AROUND AI Ipsos will share their latest research around consumer attitudes towards AI usage in marketing and advertising, the trends influencing those attitudes, and how brands can leverage these insights to fuel growth without sacrificing consumer trust. Speaker TBC
12:15pm - 1:15pm	LUNCH
1:15pm - 1:50pm	SESSION 5
1:50pm - 2:25pm	SESSION 6
2:25pm - 3:00pm	SESSION 7
3:00pm - 3:05pm	CLOSING REMARKS
3:05pm - 4:30pm	NETWORKING RECEPTION

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.