The Microgeneration Moment: How Brands Stay Relevant Now (Virtual Only)

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Relevance is no longer built over decades—it’s won in moments.

Consumer identity is evolving in real time, shaped by culture, technology, and shared experiences. Microgenerations are forming and shifting at the speed of trends, redefining how brands connect and stay top of mind. For marketers, this is a fundamental shift in how relevance is created.

At this ANA Members-Only Conference, hear from leaders at Trend Hunter, Paramount, Poppi, and more as they share how brands are identifying microgenerational signals and turning them into sharper strategy and more resonant creative. Backed by ANA research and real-world case studies, this session will deliver practical ways to move faster, connect more meaningfully, and stay culturally in sync—without losing brand cohesion.

when

Start: Tuesday, September 1, 2026 at 11:00am

End: Tuesday, September 1, 2026 at 2:20pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Virtual Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $149 Silver Tier $199 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact [email protected]



Agenda

TIME EVENT DETAILS LOCATION
Tuesday, September 1, 2026
11:00am
- 11:10am

OPENING REMARKS

11:10am
- 11:40am

MEETING THE MOMENT: MARKETING TO MICROGENERATIONS

ANA partner Trend Hunter revisits the Micro-Generations through a new lens in this session on consumer trust in the post-AI era. How can marketers navigate this period of mistrust and misinformation? Learn what trust and cultural intelligence means to each micro-segment.

Armida Ascano
Chief Insights Officer Trend Hunter
11:40am
- 12:10pm

SESSION 2

12:10pm
- 12:40pm

SESSION 3

12:40pm
- 1:10pm

SESSION 4

1:10pm
- 1:40pm

SESSION 5

1:40pm
- 2:10pm

SESSION 6

2:10pm
- 2:20pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.