The Microgeneration Moment: How Brands Stay Relevant Now (Virtual Only)

Relevance is no longer built over decades—it’s won in moments.

Consumer identity is evolving in real time, shaped by culture, technology, and shared experiences. Microgenerations are forming and shifting at the speed of trends, redefining how brands connect and stay top of mind. For marketers, this is a fundamental shift in how relevance is created.

At this ANA Members-Only Conference, hear from leaders at Trend Hunter, Paramount, Poppi, and more as they share how brands are identifying microgenerational signals and turning them into sharper strategy and more resonant creative. Backed by ANA research and real-world case studies, this session will deliver practical ways to move faster, connect more meaningfully, and stay culturally in sync—without losing brand cohesion.

when

Start: Tuesday, September 1, 2026 at 11:00am

End: Tuesday, September 1, 2026 at 2:20pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Virtual Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $149	Silver Tier $199	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact [email protected]

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, September 1, 2026
11:00am - 11:10am	OPENING REMARKS
11:10am - 11:40am	MEETING THE MOMENT: MARKETING TO MICROGENERATIONS ANA partner Trend Hunter revisits the Micro-Generations through a new lens in this session on consumer trust in the post-AI era. How can marketers navigate this period of mistrust and misinformation? Learn what trust and cultural intelligence means to each micro-segment. Armida Ascano Chief Insights Officer Trend Hunter
11:40am - 12:10pm	MARKETING TO THE “NEW” GENERAL MARKET Reaching new and emerging audiences requires thoughtful attention to detail. If your brand is not marketing to cultural segments, you're likely missing out on untapped growth opportunities. This session transcends language and is focused on how truly connecting with audiences in meaningful ways can help your brand grow and without more budget. Christina Gonzalez Senior Director, Marketing Verizon
12:10pm - 12:40pm	MOVING AT THE SPEED OF CULTURE McDonald's isn't chasing culture, they're driving it. This session unpacks how deep consumer insights and always-on social listening allows the brand to authentically tap into new fandoms and immerse themselves in the pockets of culture their customers live in. From the McNugget Caviar drop to the Nike Book 2 x Devin Booker collab, Director of Social & Creators, Amanda Mulligan, will demonstrate how rooting every campaign in a real fan truth turns brand moments into cultural ones. The lesson to take away: how to move from calendar-driven campaigns to a year-round force that fans carry forward themselves. Amanda Mulligan Director of Social & Creators McDonald's
12:40pm - 1:10pm	SESSION 4
1:10pm - 1:40pm	SESSION 5
1:40pm - 2:10pm	SESSION 6
2:10pm - 2:20pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.