Pencil is a single platform for the deployment of GenAI at scale for enterprise marketing teams. It is unique in aggregating the industry's best AI models with a single set of legal terms and data security policies. It is unique in its focus on generating complete ads - not just text or images - with support for templates, image and video editing and more. It is unique in ingesting brand guideline documents and information and applying that to ad production automatically. It is unique in connecting directly to media accounts to provide AI insights & predictions, with over $1B of media spend already connected. And it is unique in its focus on being client-owned and oriented, allowing brands to equip their agencies and teams with a ready-to-go AI platform that follows brand guidelines and generates ideas predicted to perform, allowing creative teams to do their best work.
Will Hanschell is co-founder and CEO of Pencil, the enterprise agentic marketing OS. He founded Pencil in 2018 to bring AI scale and speed to creative work without losing brand or craft. The platform now serves Diageo, Unilever, Salomon and Google. Cambridge engineer, born in Barbados.
Tim Bowers is Head of Education at Pencil, the enterprise agentic marketing OS. He’s led and grown the Education team since 2024, overseeing learning and community for Pencil’s whole client base and is a leading expert on the hands-on use of the platform.
Dagny Rozniak is a GenAI Creative Director at Pencil, where she helps brands and agencies apply AI to day-to-day creative work. Before joining Pencil, she worked as an Art Director across the US, China, and Poland, building a global view of how ideas are developed and shaped—from brief and concept through production to final delivery. She now uses that experience to build AI workflows that fit how teams actually work. At Pencil, she combines creative direction with practical automation for multi-channel content, from statics to video, and supports client sessions and webinars focused on real creative and production challenges.