The Current State of the Multicultural Marketing Function

This report provides a comprehensive, marketer-focused narrative of the ANA’s benchmarking study on the state of the multicultural marketing function. Drawing directly from survey findings, it walks readers through how organizations structure, resource, and perceive multicultural marketing today, highlighting eight key findings that reveal current practices, pressures, and opportunities. The report is designed to give senior marketers a clear, linear understanding of where the industry stands and why multicultural marketing remains a critical, evolving component of modern marketing organizations.