Consumer Technology & Durables Day (Virtual Only)

Consumer Electronics and Durables marketers are under increasing pressure to drive retail conversion while simultaneously building long-term brand equity—often without clear visibility into what’s truly driving performance across fragmented channels. This event will tackle the industry’s most pressing challenges, from omnichannel measurement and retail media strategy to scaling content and leveraging AI, equipping marketers with modern frameworks and actionable insights to optimize both efficiency and growth.

To see the full calendar of vertical-specific events this year, visit ana.net/verticals

when

Start: Wednesday, August 26, 2026 at 11:00am

End: Wednesday, August 26, 2026 at 3:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Virtual	Client-Side Tier $0	Platinum Tier $0	Gold Tier $149	Silver Tier $199	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact [email protected]

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, August 26, 2026
11:00am - 11:10am	OPENING REMARKS Michael Berberich VP, Content Strategy & Verticals ANA
11:10am - 11:40am	SESSION 1 Eric Fulwiler Co-Founder and CEO We Are Rival Kaiwei Tang CEO and Founder Light
11:40am - 12:10pm	Flying Blind: Why ROAS Alone Will Crash Your Marketing Strategy Pilots don’t fly with one instrument — so why do marketers? ROAS, last-touch, and platform-reported conversions create a dangerously narrow view of performance, especially in a world of AI-driven journeys and signal loss. This session uses the cockpit analogy to reframe attribution as a system of instruments, where each measurement (MMM, MTA, lift tests, brand signals) plays a distinct role. You’ll learn how to build a measurement cockpit that gives leaders the altitude, speed, and direction they need to make confident decisions. Jeff Musa Head of DTC Marketing HP
12:10pm - 12:40pm	SESSION 3
12:40pm - 1:10pm	SESSION 4
1:10pm - 1:40pm	SESSION 5
1:40pm - 2:10pm	SESSION 6
2:10pm - 2:40pm	SESSION 7
2:40pm - 2:50pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.