ANA Advertising Law 1-Day Conference, Hosted by Haynes Boone (Hybrid Event)

WELCOME, OPENING REMARKS, AND PROGRAM OVERVIEW

BLUE RIBBON BASICS: IP ISSUES EVERY ADVERTISING LAWYER SHOULD KNOW

This session provides a practical introduction to the intellectual property issues that arise in advertising, including trademark, copyright, and right of publicity.

The panel will walk through common ways these issues surface in marketing campaigns, how they are often missed, and the legal and brand consequences that can follow. Attendees will leave with concrete guidance on how to spot IP risks, structure advice to business teams, and address issues before they escalate.

Jeff Becker

Partner Haynes Boone

STEP RIGHT UP: ENFORCEMENT IN COMPETITIVE ADVERTISING DISPUTES

When a competitor crosses the line, there is rarely a single path to resolution. This session walks through the practical mechanics of competitive advertising disputes across the available forums, including platform takedowns, network challenges, self-regulatory proceedings, and federal court litigation.

Through practical scenarios, the panel will compare how each option works, what it requires, and the tradeoffs among speed, cost, evidentiary burden, and potential outcomes. The discussion will focus on how these tools can be used individually or in combination, and how sequencing decisions can affect leverage and results. Attendees will leave with a clear framework for developing an enforcement mix tailored to specific disputes, business objectives, and risk tolerance.

Jason Bloom

Partner & Chair – Intellectual Property Litigation Haynes Boone

KEYNOTE

Doug Geho

Deputy Director, Bureau of Consumer Protection Federal Trade Commission

MIDWAY BUZZ: INFLUENCER VS. CELEBRITY ENDORSEMENTS

Where is the line between an influencer marketing arrangement and a talent agreement? When does a creator become a celebrity endorser, and what changes once that line is crossed?

This session will examine the tipping point between deals that fit a more traditional influencer marketing agreement structure and those that fit better into a celebrity endorser or talent deal. We will look at how deal structure and contract terms like content control, approval rights, compensation, use rights, and disclosure obligations might be impacted. The panel will walk through core frameworks for each model and the factors that can shift an arrangement from one category to the other, with a focus on borderline scenarios where the answer is not clear-cut. Participants will come away with a practical set of considerations for evaluating these relationships and structuring agreements that reflect the intended role.

Natalie LeVeck

Senior Counsel Google/Youtube

DEEP FRIED AND IN TOO DEEP: HOT TOPICS AND HIGH RISKS

What issues are surfacing right now, and where are regulators and competitors focusing their attention? Which areas are creating the greatest risk, particularly in industries subject to heightened scrutiny?

This session will survey the current hot topics in advertising law, including developments affecting Made in the USA messaging, claims around health and wellness, greenwashing and hushing, and more. The panel will highlight areas of increased focus, including substantiation, implied messaging, and how advertising is understood in practice. We will focus on how to evaluate risk and approach these issues across industries, with particular attention to categories facing evolving enforcement priorities and greater regulatory pressure.

Kayla Cristales

Counsel Haynes Boone

INTERACTIVE Q&A

This moderated discussion will be driven by attendee questions and real-world challenges facing advertisers and agencies today.

To help guide the discussion, attendees will have the opportunity to submit questions and discussion topics in advance, in addition to participating live during the session. To promote candid dialogue, this session will be conducted under Chatham House Rules.