From Engagement to Growth: The Connected CRM Blueprint for Modern Marketing

Marketing teams are under increasing pressure to answer two critical questions: What growth did marketing actually create, and where should we invest next?

Connected CRM has emerged as a new operating model that unifies customer identity, data, technology, and activation to deliver customer-first experiences with measurable business impact. But for many organizations, the challenge remains: How do you actually build it?

In this session, we'll break down the foundational components of Connected CRM and provide a practical framework for moving beyond campaigns to a connected growth engine.

What You'll Learn

• Know Your Customer: Build a unified, actionable view of customer identity across channels and touchpoints.
• Plan & Personalize: Deliver coordinated, cross-channel experiences that adapt to customer needs and behaviors.
• Measure for Growth: Connect marketing efforts to business outcomes and make smarter investment decisions.