The Augmented Marketer: From Intelligence to Impact (In-Person Only)

WELCOME FROM THE ANA AND VIANT

BUCKLE UP, IT'S JUST GOING TO EVOLVE FASTER: MARKETING IN THE AGE OF EXPONENTIAL TECHNOLOGICAL TRANSFORMATION

In this session, Media and Technology Futurist, Jeff Minsky, will take you through just how quickly we've gone from chatbots to AI generated video and the implications of that from both a corporate and human perspective. Results from the ANA Year 3 Survey of Attitudes and Usage of AI in Marketing Will Be Revealed. 

Jeff Minsky

VP – AI and Marketing Futures ANA

IMPROVE YOUR MARKETING STRATEGY THROUGH ANSWER ENGINE INTELLIGENCE

Search Engine marketing has been a core stable foundation for over 30 years. That all changed four years ago. Join former Nestle CMO and current CEO of AEO company BrandRank has he guides you through best practices to both optimize your brand efforts for Answer Engines, but also to use Answer Engines to gain key strategic intelligence and marketing advantages.

Pete Blackshaw

CEO BrandRank

VIANT SESSION

COMMERCE WITHOUT FRICTION: AI, AUTOMATION, AND THE FUTURE OF RETAIL ENGAGEMENT

What happens when AI removes the friction between discovery and purchase? This forward-looking panel examines how AI is collapsing the traditional marketing funnel—blending content, commerce, and customer experience into a seamless, always-on system. From AI-driven search and conversational commerce to autonomous media buying and hyper-personalized storefronts, panelists will explore what the next 3–5 years of retail marketing could look like—and what brands need to do today to stay relevant in an increasingly automated, intent-driven world. 

TBD

BEYOND THE PROMPT: CRAFTING THE HUMAN-AI CREATIVE PARTNERSHIP THAT ACTUALLY WORKS

Anyone can generate an image or spin up copy. The harder — and far more interesting — challenge is building a creative culture where AI elevates human vision rather than diluting it. Drawing on real work, real results, and real creative tension, this session maps the emerging model for human-AI collaboration that is quietly reshaping advertising, branded content, and what we even mean by "the idea." 

TBD

FROM INNOVATION TO INTEGRATION: WHY HUMAN INTELLIGENCE IS THE NEW COMPETITIVE ADVANTAGE IN THE AI ECONOMY

Artificial intelligence is not simply changing marketing tools. It is rewriting the economics of trust, creativity, decision-making, and growth.

In a market defined by fragmented attention, measurement complexity, and accelerating automation, the greatest competitive advantage is no longer technology alone. It is the ability to integrate human intelligence with machine intelligence in ways that deepen relevance, strengthen trust, and create sustainable enterprise value.

Just one week after the publication of his new book, Your Third Brain: Powering a Future of Unimagined Possibilities, media ecologist, author, and The Myers Report publisher Jack Myers brings this timely message to the Association of National Advertisers member community with a keynote designed specifically for senior marketing and advertising leaders navigating the transition from innovation to integration.

Jack Myers

Media Ecologist, Podcast Host, Author

WHAT IS MEDIA IN THE AI ERA? AI AND MEDIA

The advertising media landscape is forever changed due to automation and personalization. Join two life-long media prognosticators as they look forward to what will be.

Jeff Minsky

VP – AI and Marketing Futures ANA

Viant Speaker/Panel

DO YOU WANT AI WITH THAT? HOW AI IS DELIVERING ON ITS PROMISE FOR QSR MARKETERS

AI has entered the QSR marketing conversation at full speed — powering dynamic menus, predictive offers, conversational ordering, and real-time customer journey optimization. The promise is enormous. But so are the questions. Are customers actually responding? Is the ROI materializing? And as brands hand more of the customer relationship to algorithms, what are they risking? This executive-level session cuts through the noise with a frank, evidence-driven debate. Marketing leaders from QSR brands share what they've built, what they've learned, and where they're placing their next bets — giving attendees a practical and strategic roadmap for navigating AI in one of the most competitive, high-volume industries in the world. 

CLOSING REMARKS