The Attention Crisis: How Brands Stand Out in an Overloaded World

Consumers are exposed to more content, messages, and media than ever before, making attention one of the scarcest resources in marketing. Yet many brands continue to add channels, increase output, and chase metrics without becoming more memorable.

Join Andrew Graff, CEO of Allen & Gerritsen and Kiran Smith, CMO of Norwegian Cruise Line, for a discussion on what it takes to earn consumer attention today—from balancing brand and performance marketing to creating distinctive work that people remember, cutting through complexity, and focusing on the strategies that drive lasting business impact.

What You'll Learn:

• How the most effective brands earn attention in an increasingly crowded creative & media landscape
• Why more channels, data, and content don't always translate into greater impact
• What separates memorable marketing from marketing that gets ignored
• How to balance short-term performance goals with long-term brand building
• Which marketing habits and assumptions may be preventing your brand from breaking through