The AIs of Texas Are Upon You - Wins, Workflows, Watchouts, and What Works (In-Person Only)

WELCOME FROM THE ANA AND TOYOTA

FROM AGENTS TO AVATARS TO WORLD MODELS: LEVEL-SETTING THE CURRENT AND NEAR FUTURE LANDSCAPE

Every 24-48 hours there are new AI models and capabilities being released. We’ll start the day by getting everyone up-to-speed on where AI is improving, still challenged, and impacting revenue generation; along with the negative externalities. This is the macro-view!

Jeff Minsky

VP, AI and Marketing Futures ANA

FROM INCENTIVES TO INSIGHTS: THE INTEGRATED ANALYTICS ENGINE DRIVING TOYOTA'S MARKET LEADERSHIP

From data infrastructure to consumer insights to dealer enablement: Toyota and Toyota Financial Services have been quietly building one of the industry's most integrated data and AI ecosystems. Learn how leaders from both organizations are transforming marketing and customer relationships by connecting analytics across the enterprise—from how incentive data shapes dealer strategies to how consumer behavior analytics drive product decisions at the financial services level.

Ivan Yong

General Manager, Business Analytics and Digital Products Toyota

AI AS A FORCE MULTIPLIER FOR MARKETING INNOVATION

AI isn't just changing what we sell, it's fundamentally transforming how we experience brands. This session explores how artificial intelligence is accelerating experiential marketing and enabling new frameworks for creative innovation. From immersive spatial experiences to real-time personalization, AI is making it possible for marketers to create deeper, more meaningful connections with audiences at scale. Learn how advanced technology platforms are shortening production timelines, improving creative efficiency, and enabling brands to experiment faster. Discover the frameworks and tools that leading creative technologists are using to blend storytelling, data science, and cutting-edge technology into experiences that actually move the needle. The future of marketing isn't about bigger budgets, it's about smarter innovation.

Dale Carman

Executive Creative Director Groove Jones

EVALUATING AI AGENTS AND TOOLS: CLOSING THE GAP BETWEEN INNOVATION AND TRUST

AI agents are delivering real results, but only where companies close the trust gap. We'll explore what's working (content optimization, campaign activation, audience research), what's blocking adoption, and why your marketing team is still asking humans to approve every action. Learn how to calibrate organizational trust against the technology's reliability, reframe agents as a growth multiplier for your team, and avoid the biggest implementation pitfall: treating agents like tools instead of teammates.

Tim Sanders

NY Times Bestselling Author Chief Innovation Officer of G2

HOW AI CAN BE USED ACROSS THE CAMPAIGN LIFECYCLE: A LIVE TRAINING

This hands-on training session walks marketers through how AI is transforming each stage of a campaign's lifecycle — from planning, to activation, to measurement. At each stage, we go beyond the obvious use cases. You'll see a specific, non-obvious AI technique demonstrated live, understand the thinking and craft behind it, and then get hands-on time to try it yourself in real-time. You'll leave with a clear picture of how AI is transforming marketing, plus a handful of new ideas and concrete skills!

Shiv Gupta

Founder and CEO U of Digital

HOW AI IS CHANGING THE CUSTOMER EXPERIENCE

Stephen Ellis

Senior Manager, AI Strategy & Delivery Toyota North America

OPTIMIZATION, LOCALIZATION, AND PERSONALIZATION: CAN AI DELIVER PAID MEDIA NIRVANA?

The promise of AI in paid media is enormous, but execution is messy. This session cuts through the hype to explore what actually works. How can transparency and precision, powered by advanced technology, eliminate waste and fraud while dramatically improving campaign performance? How do you fuse data science with human psychology to enable true personalization at scale? And what does optimization look like across channels when localization and targeting are critical to success? As buyer and seller agents begin reshaping the media investment ecosystem, how will these autonomous systems impact campaign outcomes, trust, and ROI? The conversation will focus on real-world results, the gap between promise and delivery, and what the data actually shows about ROI when you get these elements right, including how agentic systems are fundamentally changing how media is bought and evaluated. Spoiler: the nirvana is closer than you think, but it requires rethinking how you buy, target, measure, and trust.

Matt Wasserlauf

CEO Blockboard

UPDATE ON ANA POSITION ON TRANSPARENCY AND PROVENANCE

With the incredible pace of evolution of Generative AI a national discussion around the role of humans in advertising. The creative community in our industry is on the front lines of disruption. The ANA has just released a position paper on if, when, and how marketers should be transparent about their use of AI. In addition, the ANA's Transparency and Provenance has created a tiered recommendation on Provenance assertions that marketers should seriously consider as part of the creative process to protect the trust that they have earned in the market.

Jeff Minsky

VP, AI and Marketing Futures ANA

CLOSING KEYNOTE: AT&T - CONNECTING WITH AI IN MARKETING

From Data to Use-Cases,  hear from one of the largest advertisers in the US on what's working and what hasn't in their AI Transformation.

John Starkweather

Associate Vice President Advertising AT&T

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