Email Excellence Webinar Series: Send More, Risk More? What Strategists Want vs. What the ISPs Will Tolerate

Every Q4, the floodgates open for email. And every Q4, some senders tank their sender reputation by doing it. Is there a safe way to open up your file, achieve your goals, and not nuke your file for January? Let's find out!

This webinar will pair the strategic marketer's view with the deliverability specialist's view on the same set of "common practice" holiday tactics. Where do they align? Where do they clash? And where are you setting yourself up for a January deliverability hangover?

We'll cover:

• Frequency increases: How much is too much for the ISPs? Can you build up?
• Expanding engagement windows: How far is too far? Who's actually watching?
• List hygiene tradeoffs when everyone's chasing BFCM reach
• What "strategic upside" looks like on paper vs. what it costs your domain reputation in practice