READ THE FIELD 2026: Navigating Marketing's Predictive Era (In-Person Only)
The best teams don’t wait for the game to come to them.
They read the field.
They recognize patterns before they’re obvious. They spot opportunities before competitors. They anticipate where the game is heading and position themselves accordingly.
Today’s marketers face a similar challenge. Customer expectations are shifting. Media environments are evolving. AI is accelerating the pace of change. Competitive advantages that once lasted years can disappear in months.
The organizations that thrive won’t be those with the most data. They’ll be the ones that can turn signals into insight, insight into action, and action into advantage.
Read the Field 2026 brings together marketing, business, and innovation leaders to explore how modern organizations are identifying emerging opportunities, navigating uncertainty, and making smarter decisions in an increasingly dynamic marketplace.
Through keynote presentations, executive discussions, and peer-to-peer conversations, attendees will learn how leading organizations are transforming intelligence into foresight and foresight into growth.
when
Start: Thursday, September 17, 2026 at 9:00am
End: Thursday, September 17, 2026 at 4:00pm
WHERE
PayPal Park
1123 Coleman Ave
San Jose, CA 95110
1123 Coleman Ave
San Jose, CA 95110
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $299 | Silver Tier $399 | Nonmember N/A | ||||
For issues processing your registration or to ask further questions about this event, please contact [email protected]
Agenda
Cancellation Policy and Notes
No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.