Justin Thomas-Copeland
CEO
CEO
4As
Moderator:
Greg Wright
EVP
ANA
EVP
ANA
Interview with 4As CEO: What Clients Need to Hear from the Agency World Right Now
A conversation with 4As President and CEO Justin Thomas-Copeland.
The agency business is changing faster than at any point in recent memory. Staffing pressures, AI disruption, shifting client expectations, and a pitch process long overdue for reform are reshaping how agencies operate and how clients engage them. In this candid conversation, ANA EVP Greg Wright sits down with Justin Thomas-Copeland, President and CEO of the 4As, for a frank look at where the agency business stands today, what clients need to understand about their agency partners, and what both sides can do to build relationships that actually last.
What You Will Learn
- How AI, talent pressures, and evolving client demands are transforming the agency business
- What clients often misunderstand about today’s agency operating environment
- Why the traditional pitch process is under scrutiny — and what a better model could look like
- Practical ways agencies and clients can build stronger, longer-lasting partnerships
- Key trends shaping the future of agency-client collaboration and accountability
when
Start: Wednesday, September 9, 2026 at 1:00pm
End: Wednesday, September 9, 2026 at 1:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||