From Lead-Centric to Buyer-Group Ready: How Does Your GTM Effectiveness Measure Up? (B2B Marketing Webinar Series)

Attend and receive a personalized, actionable roadmap comparing your organization to global best practices.

Overview:
B2B buying has changed. Buyer groups are larger, less visible, and harder to influence — yet many GTM organizations are still operating around individual leads, linear funnels, and handoffs between marketing and sales.

A critical theme that surfaced during the recent ANA Masters of B2B Marketing Conference is the need to understand complex B2B buyer group journeys, not just focus on individual MQLs and SQLs. In this webinar, new research commissioned by Pretzl, the ANA, and NewtonX will be revealed, showing that most GTM organizations are still early in adapting to modern buyer groups, although there are best practices closely tied to commercial performance.

Among the key findings:

• Only 25% of organizations are categorized as GTM leaders
• Yet, those leading organizations report up to 70% higher pipeline velocity than their lowest-performing peers

 The webinar will go beyond the research findings. As the research is ongoing, participants will also learn how to take part in the Buyer Group Index assessment and receive a customized view of their organization's GTM maturity, benchmark position, and priority actions.

 Key Takeaways:

• The four major pillars required for GTM success with B2B buyer groups
• The best practices leading companies are following and the business outcomes they are achieving
• How AI can help uncover what's really happening within often-invisible buyer journeys
• How participants can benchmark their organization and receive tailored recommendations for improvement