Silicon Signals: The Future of Intelligent Marketing, hosted by Deloitte Digital (In-Person Only)

At the center of the world's leading technology ecosystem, Silicon Signals: The Future of Intelligent Marketing brings together leaders and practitioners to explore how AI, automation, data, and human ingenuity are transforming the marketing landscape. As emerging technologies reshape how brands engage customers, organizations must find new ways to connect creativity, technology, and business performance.

This conference bridges the gap between innovation and execution, helping marketers build intelligent systems that personalize at scale, improve efficiency, and drive measurable growth. Through expert insights, real-world case studies, and peer discussions, attendees will gain practical strategies for navigating an increasingly connected and technology-driven future. Join us where marketing's most transformative ideas are shaping the next generation of customer experiences and business success.

when

Start: Thursday, November 12, 2026 at 9:00am

End: Thursday, November 12, 2026 at 4:00pm

WHERE

Deloitte Silicon Valley Office
225 West Santa Clara Street
Suite 600
San Jose, CA 95113

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact [email protected].

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, November 12, 2026
9:00am - 9:55am	WELCOME AND REGISTRATION
9:55am - 10:00am	OPENING REMARKS John Hardy Senior Vice President, Marketing Technology ANA
10:00am - 10:20am	OPENING KEYNOTE: THE FUTURE OF MARTECH IN THE ERA OF AGENTIC AND GENERATIVE AI The marketing technology landscape is evolving at unprecedented speed. Agentic and Generative AI are no longer experimental tools — they are redefining how brands design customer experiences, orchestrate workflows, and unlock growth. In this keynote, the transformative impact of AI on the marketing stack will be explored, from data and decisioning to content and customer journeys. Attendees will gain a clear view of the opportunities and challenges ahead, and what it will take to build resilient, future-ready MarTech capabilities. Dennis Startsev Principal, Marketing Technology Leader Deloitte Digital US
10:20am - 10:55am	AI MARKETING STRATEGY: WHEN AGENTS BECOME THE CUSTOMER This session explains how AI agents representing consumers and business decision-makers are reshaping the relationship between marketers, publishers, and advertisers. As agents increasingly control discovery and purchasing decisions, traditional marketing strategies break down and must be reimagined. The talk outlines the five AI cultures companies need to adopt internally to compete in this new landscape. It also shows how the marketing funnel evolves when agents, not humans, become the primary decision-makers. The session closes with real-world examples and a clear prediction for the future of AI-driven marketing. Jeremiah Owyang General Partner / Founder of the AI event series Blitzscaling Ventures / Llama Lounge
10:55am - 11:30am	SESSION 2 Speaker TBA
11:30am - 11:45am	NETWORKING BREAK
11:45am - 12:15pm	SESSION 3 Speaker TBA
12:15pm - 12:30pm	ANA AMPLIFY - BUILD BETTER BUYERS: ELIMINATING MARTECH FRICTION BETWEEN BUYERS AND SELLERS Every year, millions of dollars in marketing technology investments are compromised before they begin, the result of poorly structured RFPs, misaligned vendor evaluations, and procurement processes that create friction rather than clarity. Build Better Buyers is a new ANA initiative designed to fix this. Spanning the full market, buy side and sell side alike, the program equips both marketers and technology providers with better tools, shared standards, and practical frameworks for running more effective MarTech evaluations. The goal: reduce the friction that slows deals, distorts decisions, and undermines the value of technology investments on both sides of the table. Presented by: John Hardy SVP Marketing Technology ANA
12:30pm - 1:30pm	NETWORKING LUNCH
1:30pm - 2:05pm	SESSION 4 Speaker TBA
2:05pm - 2:40pm	SESSION 5 Speaker TBA
2:40pm - 3:00pm	NETWORKING BREAK
3:00pm - 3:15pm	ANA AMPLIFY – THE B2B MARTECH PLAYBOOK: BUILDING A HIGH-PERFORMING GROWTH ENGINE The ANA and McKinsey are partnering to develop The B2B CMO's Playbook for Marketing Technology, a practical guide designed to help marketing leaders build high-performing MarTech operations that drive growth, improve efficiency, and create better customer experiences. Covering key areas such as go-to-market orchestration, customer data and technology strategy, AI governance, measurement, content operations, and digital buyer experience, the playbook will provide a roadmap for turning technology investments into business impact. In this session, ANA's John Hardy and McKinsey's Sean Flavin will share early insights from the playbook and discuss how leading B2B organizations are modernizing their marketing technology ecosystems to drive performance and scale. Attendees will gain practical strategies for building a more effective, agile, and future-ready marketing organization. Presented by: John Hardy SVP Marketing Technology ANA
3:15pm - 3:50pm	SESSION 6 Speaker TBA
3:50pm - 4:25pm	SESSION 7 Speaker TBA
4:25pm - 4:30pm	CLOSING REMARKS John Hardy Senior Vice President, Marketing Technology ANA
4:30pm - 6:00pm	RECEPTION

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.