ANA Trust Summit @ Simulmedia

This event is over.

Earlier this year, ANA announced the launch of the ANA Trust Consortium, in partnership with Reed Smith, ANA’s outside legal counsel. The consortium’s mission is to restore trust in the marketing ecosystem through transparency, integrity, and growth. To meet this mission, it is time to have an open and honest dialog about how we can rebuild the trust brands once enjoyed with a supply chain that marshals billions of dollars in spend every year. In today’s complex environment of media buyers, intermediaries, and sellers, brands are confronted with the challenge of understanding and dealing with an ever-growing and opaque marketplace. The Trust Summit will be taking on these issues directly – and without filters. Participants will include respected consultants, brands, and suppliers. It is a critical conference for anyone dealing with media buying transparency, brand safety, measurement (including walled gardens), digital fraud, and more.



Agenda

TIME EVENT DETAILS LOCATION
Tuesday, October 15, 2019
7:30am
- 8:30am
Registration and Breakfast

8:30am
- 8:50am

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA
8:50am
- 9:15am

ISSUES THAT CONTRIBUTE TO THE BREAKDOWN OF TRUST

In order to identify and better understand the future focus areas for the Trust Consortium, a brief survey was conducted asking ANA members how various issues contribute to the breakdown of trust in advertising ecosystem. We'll kickoff the meeting by reviewing learning from that survey.

Bill Duggan
Group EVP ANA
Douglas Wood
ANA General Counsel and Partner Reed Smith LLP
9:15am
- 10:00am

BUILDING TRUST AND TRANSPARENCY IN DATA

"Data" is likely the trendiest four-letter word in the advertising industry. Despite all the benefits that data can provide, there are challenges, including data confidentially issues and even rebates for digital ad data, undisclosed to clients. In this session, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.

Dave Morgan
Chief Executive Officer Simulmedia
10:00am
- 10:25am
Coffee Break

10:25am
- 11:10am

FRAUD IN THE DIGITAL ADVERTISING ECOSYSTEM

ANA and broader industry research show that advertising fraud - campaign spend shown to non-humans - costs advertisers billion of dollars each year. The industry has made significant strides to combat this criminal activity, including the creation of the Trustworthy Accountability Group's Anti-Fraud Certification program. But major challenges still exist. This session will bring together representatives from the buy and sell sides to discuss the nature of the problem, current solutions, and developing threats. This panel will examine current fraud rates, primary sources of fraud such as publisher sourced traffic, and trends around fraud in mobile apps, OTT content, and connected TV.

Moderator: Mike Zaneis
Chief Executive Officer Trustworthy Accountability Group (TAG)
Chris Hallenbeck
Senior Director, Marketplace Quality OpenX
David Murnick
EVP Digital Media Operations & Technology Partnerships Dentsu Aegis Network
11:10am
- 11:55am

PROGRAMMATIC – LOG DATA AS THE ULTIMATE FORM OF TRANSPARENCY

This session will take a deep dive into the simple power of log data as the ultimate form of transparency. What is it? How is the data matched and merged? What does it cost? These are table stakes questions. Most importantly, what do marketers, agency partners, auditors and legal gain when log data is quickly and properly applied as the missing programmatic tool?

Moderator: Tom Triscari
Managing Partner Labmatik
Denise Leo
VP, Integrated Media SAP
Keri Bruce
Partner Reed Smith LLP
11:55am
- 1:05pm
Luncheon

1:05pm
- 1:50pm

PRODUCTION

Production transparency issues include agency ownership of in-house facilities for production/editorial and conflicts of interest through undisclosed relationships within the supply chain. In addition, the related segments of experiential and event marketing also have transparency issues.

Moderator: Jillian Gibbs
Founder and Global Chief Executive Officer APR
Myles Peacock
Chief Executive Officer CreativeDrive
Sam Walsh
Director of Content Production Team One Advertising
1:50pm
- 2:35pm

THE TENACIOUS PURSUIT OF QUALITY

The Dentsu Aegis Network has assembled a consortium of partners committed to improving quality while reducing complexity, to maximize the value of advertiser investments. The intention is to be defined by collective strength, rather than the weakest link, by working towards shared goals. In this session, hear about actual steps each being taken in pursuit of quality to drive better value and business outcomes for marketers.

Moderator: Ashwini Karandikar
Global President, Amnet Dentsu Aegis Network
Jalal Nasir
CEO Pixalate
Daniel Sepulveda
Senior Vice President, Policy and Advocacy Mediamath
Adam Soroca
Head of Global Buyer Team The Rubicon Project
2:35pm
- 3:00pm
Coffee Break

3:00pm
- 4:15pm

TOWN HALL

We’ll end the day with a panel of experts who will continue the discussions, answer questions, and engage in a robust and honest conversation about next steps. They will have the challenge: “We know the problems, now what are the solutions?” The panel may not have all the answers, but it will most certainly advance the constructive dialog.

Moderator: Keri Bruce
Partner Reed Smith LLP
Andrew Altersohn
Managing Partner Re:Think Marketing
Tom Denford
Chief Executive Officer ID Comms Inc.
Stephen Diorio
Director Forbes
Alan Lerner
President OoHSolutions
John Nardone
Chief Executive Officer Flashtalking
4:15pm Conference Ends


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.