Digital Marketing and Innovations hosted by Morehouse College

This event is over.

Join the ANA Educational Foundation (AEF) and Morehouse College on Friday, September 18, 2020 to hear from the top minds in digital marketing. Speakers will discuss the latest challenges, innovations and opportunities presented by digital innovative breakthroughs. We will also explore how technology powers brands to connect with consumers. The conference welcomes professional marketers and advertisers and as well as members of the Morehouse, Spelman and Clark Atlanta communities to hear best practices and gain actionable insights at a live, virtual event exploring the frontiers of digital strategy and consumer engagement.

 


Agenda

TIME EVENT DETAILS LOCATION
Friday, September 18, 2020
1:00pm
- 1:05pm
Opening Remarks

Dr. Juliet Elu
Division Chair Morehouse College
1:05pm
- 1:40pm

THE ROBOTS ARE ALREADY HERE

The robots are already here – so, let’s make sure they get it right.  Husani will explore the cause of bias in AI, its effect on the user, and the changes that need to happen to correct it.

Husani Oakley
Chief Technology Officer Deutsch
1:40pm
- 2:15pm

FORCE FOR GOOD, FORCE FOR GROWTH - A NEW ERA FOR BUILDING BRANDS

Eric Austin
Senior Director, Global Brand Building & Media Innovation Procter & Gamble
2:15pm
- 2:50pm

INNOVATION & DIGITAL COLLABORATION ACROSS FOOD BRANDS

Consumers are becoming continuously much more informed; expecting an emotional connection and a higher level of engagement from their favorite brands. It is up to brands to meet consumers where they are by driving differentiated innovation, enhanced collaboration, and novel marketing execution across digital channels to drive brand loyalty.  Learn how brands across retail and foodservice collaborate from an initial idea through to digital execution to garner continuous brand love, trust and excitement.

Mario Suffren
Global Channels Marketing Manager Focus Brands
2:50pm
- 3:25pm

THE SHOW MUST GO ON(LINE), NOW WHAT?

In today's crowded digital landscape, it's more important than ever to create an authentic connection with an audience. Let's discuss how to move at the speed of digital and adapt new ways that will deliver engaging experiences to a remote audience that still delivers ROI.

Dori Bolton White
Program Marketing Director, Global Markets IBM
3:25pm
- 3:30pm
Closing Remarks

Marcia Soling
Vice President, Content Manager ANA Educational Foundation

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.