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Search returned: 4 document(s).
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Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution
Behind the Campaign February 27, 2024Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.
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How Citi's "Chosen Name" Campaign Elevated Identity and Inclusion
Behind the Campaign January 19, 2024Citi’s “Chosen Name” campaign gave Trans and non-binary customers the choice to easily update their eligible Citi-branded cards to match their true identity. The bank partnered with actress LGBTQ+ advocate Michaela Jaé Rodriguez to successfully spread the word.
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How This Organization Saved Hundreds of Stray Cats with a Video Game
Behind the Campaign November 2, 2023To combat a cat abandonment crisis in France, La Societé Protectrice des Animaux partnered with a video game company on a game that raised awareness, evoked strong emotions in young people, and helped over 900 cats get rescued.
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These Horror Movie Campaigns Are a Masterclass on Emotion in Marketing
Behind the Campaign August 10, 2023This debut episode of Behind the Campaign examines why modern horror movie campaigns are so effective and what can other brands learn from the chills they give audiences.
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