2023 Trends

when

Start: Thursday, March 16, 2023 at 11:00am

End: Thursday, March 16, 2023 at 2:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Thursday, March 16, 2023
11:00am
- 11:05am

WELCOME REMARKS & INTRODUCTION

Tori Carr
Sr. Manager, Brand & Media ANA
Ashley Hughes
Manager, Brand & Media ANA
11:05am
- 11:40am

2023 MEDIA TRENDS

It continues to be a challenging time for media investment, with concerns about brand safety, instability in the market, and platforms continually changing. Budgets were quick to be cut when the pandemic hit, then came inflation in 2022. Now media faces inflationary pressures, the number of digital ad platforms is exploding, and online ad spend is rapidly growing. So, finding the right media environments for your ads has never been more important. Especially given that campaigns are seven times more impactful among a receptive audience.

This session will take a deep dive on how the media landscape is evolving and how marketers can navigate it. Discover the best media environments for your ads and the top-ranking media channels and brands. Our speaker Jed Meyer, Kantar’s SVP and Media Domain Leader, will offer essential guidance for media decisions with unique advertising insights into the channels and top media brands consumers and marketers prefer. It will also answer the age old question, which ad platforms do people prefer?

Jed Meyer
SVP, Media Domain Leader Kantar
11:40am
- 12:15pm

SESSION 2

Jeremy Goldman
Director, Marketing & Commerce Briefings Insider Intelligence
12:15pm
- 12:50pm

SESSION 3

12:50pm
- 1:25pm

SESSION 4

1:25pm
- 1:55pm

SESSION 5

1:55pm
- 2:00pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.