Top Marketing Trends to Watch in 2023 | 1-Day Conferences | ANA

Top Marketing Trends to Watch in 2023

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To be an effective marketer or advertiser, it is a necessity to keep up on the latest trends. We welcome you to our annual beginning-of-the-year Top Marketing Trends to Watch in 2023 conference to keep all of our ANA members informed on what’s currently captivating society and the business world. We look forward to welcoming industry leaders from Kantar, Insider Intelligence, Mintel, Paramount Global, Accenture, and The Mars Agency to share their specific expertise in a different trends area. This half day members-only virtual event will touch on trends in media, marketing, global consumer, entertainment, technology, retail, and commerce. Join us as we learn from experts in the field to help get your business plans aligned with the most important trends for an exciting 2023.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, March 16, 2023
11:00am
- 11:06am

WELCOME REMARKS & INTRODUCTION

Tori Carr
Sr. Manager, Brand & Media ANA
Ashley Hughes
Manager, Brand & Media ANA
11:06am
- 11:37am

2023 MEDIA TRENDS

It continues to be a challenging time for media investment, with concerns about brand safety, instability in the market, and platforms continually changing. Budgets were quick to be cut when the pandemic hit, then came inflation in 2022. Now media faces inflationary pressures, the number of digital ad platforms is exploding, and online ad spend is rapidly growing. So, finding the right media environments for your ads has never been more important. Especially given that campaigns are seven times more effective among a receptive audience.

This session will take a deep dive on how the media landscape is evolving and how marketers can navigate it. Discover the best media environments for your ads and the top-ranking media channels and brands. Our speaker Nicole Jones, Kantar’s Senior Vice President, Platform Implementation Team, will offer essential guidance for media decisions with unique advertising insights into the channels and top media brands consumers and marketers prefer. It will also answer the age old question, which ad platforms do people prefer?

Nicole Jones
SVP, Platform Implementation Kantar
View Event Recap and Related Materials
11:37am
- 12:08pm

NAVIGATING THE MARKETING INDUSTRY DURING ECONOMIC UNCERTAINTY

As consumer priorities change, marketing must evolve to address their shifting needs, with concerns about brand safety, instability in the market, and platforms continually changing. Between Big Tech layoffs, inflation, the pandemic, supply chain problems, and general economic uncertainty, where do marketers focus their time and what do they need to know to be prepared for the future?

This session will take a deep dive on how the marketing world is changing and how marketers can thrive in a time of economic uncertainty. Understand the changing consumer with a focus on the highly coveted gen Z demographic. Our speaker Jeremy Goldman, director of marketing and commerce briefings at Insider Intelligence, will offer essential guidance for marketing decisions with unique data-driven insights into consumer behavior and help marketers figure out how to best connect with the customer of tomorrow.

Jeremy Goldman
Director, Marketing & Commerce Briefings Insider Intelligence
View Event Recap and Related Materials
12:08pm
- 12:42pm

2023 GLOBAL CONSUMER TRENDS: SPOTLIGHT ON NORTH AMERICA

Join us for Mintel's 2023 Global Consumer Trends combining global market and data analysis with our Trend Drivers to provide a high-level overview of the key motivations and challenges that lie ahead for consumers. Associate Director of Trends, North America Diana Kelter will provide implications for the short, medium, and long term. Diana will highlight the most important issues that brands need to think about when it comes to engaging with consumers in an evolving world.

Diana Kelter
Associate Director of Trends, North America Mintel
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12:42pm
- 1:10pm

TECHNOLOGY, ENTERTAINMENT AND CONTENT ENGAGEMENT: PARAMOUNT GLOBAL ON THE FUTURE OF STORYTELLING

As technology has advanced to continually evolve the way Hollywood tells stories and engages their audiences, leaders in the entertainment industry are constantly monitoring and investigating the most intriguing technologies that will grab the attention of the next generation of consumers. From iconic classics to original stories, we enjoy studying what content will look like 10 years from now and beyond.  Hear from Ted Schilowitz, futurist at Paramount Global, about how Paramount navigates these waters.

Ted Schilowitz
Futurist Paramount Global
View Video and Presentation
1:10pm
- 1:46pm

LIFE TRENDS 2023: HOW NEW TECHNOLOGY IS SHAPING THE CONSUMER EXPERIENCE

With the popularization of several new technologies, 2023 will reshape the way companies operate and consumers respond. Drawn from their Life Trends 2023 report, Accenture will share how trends such as artificial intelligence, the metaverse and tokenization will shift power dynamics between businesses and their customers. Based on the 15-year-long Fjord Trends report, Accenture will explore life centricity and the ways in which these new technologies are forcing people to adapt their lives to ongoing change.

Mark Curtis
Head of Innovation and Thought Leadership Accenture Interactive
Katie Burke
Metaverse Global Thought Leadership and Offerings Lead Accenture Song
View Event Recap and Related Materials
1:46pm
- 2:22pm

TRENDS INFLUENCING COMMERCE

Consumers now have more ways than ever before at their disposal on where to shop, what to buy and how to receive their orders. Join our multi-talented and multi-channeled commerce experts to learn what behaviors to expect from brands, retailers and consumers. We’ll examine the trends that will shape the industry in 2023 how they'll impact your commerce marketing.

Rob Rivenburgh
Global CEO The Mars Agency
Jake Berry
EVP/GM Business Strategy The Mars Agency
Fern Grant
EVP Commerce Practice The Mars Agency
View Video
2:22pm
- 2:27pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.