Reimagining Product Placement as Content Strategy: How PepsiCo Is Using AI Technology to Digitize In-Content Integrations

April 19, 2021

PepsiCo head of media innovation Kate Brady and Mirriad head of sales Mark Melvin shared key learnings from their partnership program which used artificial intelligence (AI) and machine learning to digitally place product, signage, and video into targeted TV and digital content.