Marketing 101

Easterseals’ Tyler Hall, recipient of the 2022 ANA Nonprofit Federation Rising Leader Award, is highly regarded for his good trouble, generosity, and grit, as well as for his data-driven fundraising practices. In this Q&A, Hall shares his professional journey and the lessons learned along the way.

ICF, a global advisory and digital services provider, highlighted numerous considerations to have in mind as you approach the task of designing an app.

Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.

In the movie Moneyball, Billy Beane’s smart take on baseball analytics helped his team, the Oakland A’s, beat much richer franchises. He challenged common assumptions and tested alternative options. This approach became a field of study called sabermetrics - the empirical analysis of baseball.

The Sephora social media and influencer teams gave an overview of the brand’s social media ambassador program, known as the #SephoraSquad.

Debra Aho Williamson of Insider Intelligence highlighted some of the data that makes TikTok an intriguing option for driving online sales, new capabilities TikTok has introduced to make the experience more shoppable, and what brands can do to get in on the growing business opportunities now available on this platform.

As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the evolving needs of the modern consumer.

In this video, restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.

Restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.

Representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.

Key to Burger King’s strategies for activating against first-party data is returning value to its customers.

In this video, representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.

Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.

In this video, shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.

Email marketers need multiple data inputs in order to develop an accurate one customer view.

Email Connect, Synchrony, and Salem Web Network discussed how brands can avoid the traps normally associated with poor RFP outcomes.

In this video, Email Connect, Synchrony, and Salem Web Network discussed how brands can avoid the traps normally associated with poor RFP outcomes.

In this video, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.

In this session, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.