Marketing 101

Jason Velliquette, Head of Digital for R3, shares options for brands on a budget to explore the metaverse.

Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.

In this video, Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.

Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.

Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.

Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.

The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.

In this video, consulting company R3 shared four considerations for improving the RFP process.

Consulting company R3 shared four considerations for improving the RFP process.

Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.

In this video, Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.

The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.

In this video, Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.

Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.

Capital One shared how it uses data in a scalable way for content production.

Capital One uses data for signals that are instrumental in generating effective content.

In this video, Capital One shared how it uses data in a scalable way for content production.

Creative automation unlocks scale and flexibility for brands that need a variety of different creative variations — or need to easily change different elements within creative assets. A fashion retailer could have thousands of products that they want to show to different audiences. Travel companies need to update destinations and promotions across various locations.

Brandon Solis from Grey Group (NY) explained the definition of social for brands, and the various permutations in which it can occur.

Reed Smith, Mondelez International, and Mattel explored what NFTs are, the use case for marketers, and the legal pitfalls associated with their usage.