Marketing 101

Heather O'Shea of Snap discussed research the company has conducted to quantify changing consumer video consumption habits and how these shifts affect the attention paid to ads.

The email compliance area is growing and changing as we continue to witness an evolution in the development of privacy and data protection regulations around the world. For the email marketer, it’s no longer a completely domestic effort, but rather it’s about the impact of your message on a global scale. How you communicate and engage with your stakeholders via email whether at the local, U.S.-based, or global level means more reviews of best practices.

B2B brands are struggling with generating decent returns from their video investments. Part of the problem may be that marketers are getting hung up on thinking they have to produce Hollywood-style movies to justify their investments. Most important is conveying information that’s easy to digest and focuses on customers’ needs.

In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.

We're making it personal today at the Marketing Futures Podcast. Mike Barclay of MoEngage joins us to talk the history and future of personalization in marketing.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Seth Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.

Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimagine how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.

Whoever said innovation was fast, fun, and a fly-by-the-seat-of-your-pants process? Not today's guests (nor anyone who's serious about innovation, to be honest). Chad Stoller and Adam Simon of IPG Media Lab (the in-house Innovation Lab for the entire UM family of agencies) discuss the challenge of measuring innovation and share how they themselves stay innovative.

ChapStick promoted its new Total Hydration beauty line with an online quiz.

In this video, Jason Mueller and Robert Hough, both partners at Sheppard, Mullin, Richter, & Hampton, provided an introduction to sweepstakes and skill contests, along with the key terms marketers need to more fully understand to execute contests properly.

We're diving into the deep end of the (data) pool today on the Marketing Futures Podcast. Sree, Josh, and Jack of Affinity Answers shared a litany of insights and perspectives on where data's headed, and how marketers can keep their heads above water in an ocean of data.

When the coronavirus began to spread in late March, most brand advertising took on a somber tone. At the time, the messages seemed to resonate with consumers. But as the crisis unfolded, people’s appetite for ads that emphasized the impact of the virus started to wane.

The ANA Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations.

As the fastest growing sports and cultural phenomenon, esports has quickly become a lifestyle for the coveted generation of consumers who consume content digitally and operate mobile-first.

This resource offers definitions for an extensive catalog of terms related to email marketing — everything from “A/B test” to “Whitelist.”

ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

This 60-minute micro-workshop introduces marketers to Agile principles and the Scrum framework. Participants learn how to apply Agile practices to improve team collaboration, execution speed, and marketing outcomes through hands-on exercises and real-world scenarios.

This 60-minute micro-workshop introduces marketers to Agile principles and the Scrum framework. Participants learn how to apply Agile practices to improve team collaboration, execution speed, and marketing outcomes through hands-on exercises and real-world scenarios.

This 60-minute workshop explores how to effectively leverage Generative AI in marketing to achieve ambitious goals without compromising results. Participants will learn key principles, best practices for various workflows, and the SCRIBE method for crafting effective AI prompts. Tailored for marketers at all levels, this hands-on session provides practical strategies to optimize marketing approaches, personalize campaigns, and maximize the potential of Generative AI tools.

This 60-minute workshop explores how to effectively leverage Generative AI in marketing to achieve ambitious goals without compromising results. Participants will learn key principles, best practices for various workflows, and the SCRIBE method for crafting effective AI prompts. Tailored for marketers at all levels, this hands-on session provides practical strategies to optimize marketing approaches, personalize campaigns, and maximize the potential of Generative AI tools.