Marketing 101

Metrics matter in today’s data-centric marketing world. Obviously, they’re needed to analyze and optimize in-flight campaigns, and inform key decisions about future launches and strategies. But they’re also essential for communicating with leadership, as marketing KPIs can provide quantifiable evidence of a business’s success — something stakeholders and investors always want to see.

Changes in data privacy regulations and residual updates from Apple and Google to protect their users' privacy have added another element of difficulty to the array of challenges marketers have seen in the past few years.

Luke Kigel from Walgreens discusses the opportunities for brands to offer personalization in the privacy ecosystem.

Brands are cautiously circling the metaverse, wondering how they’ll eventually engage consumers in these vast, virtual spaces. They’re factoring in the possibility that the metaverse could change everything, from their approach to creative and consumer engagement to how they measure and analyze campaigns. The metaverse will not exclusively take place with virtual reality headsets, but marketers will have to embrace 3D to participate.

Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

Last year, an average of more than 3.95 million workers quit their jobs each month, the highest average on record, according to the U.S. Bureau of Labor Statistics. That’s more than 45 million jobs.

RRD Marketing Solutions shares 101 breakthrough ideas and reminders that drive results and savings for direct mail programs.

The internet has afforded its users a kind of modern convenience. Customers now turn to online alternatives to make day-to-day transactions. That’s especially true for e-commerce shops whose numbers grow every year.

The Super Bowl and its run-up represent the premier advertising event in our industry. According to Nielsen, 19 of the 20 all-time most-watched single network broadcast spots were an NFL Championship Game.

Over the past three years, I’ve conducted over 50 ANA workshops with leading marketers across many categories. This experience has reinforced my belief that it can take years to acquire the skills necessary to manage agencies and decades to learn how to truly inspire them.

In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.

Streaming TV’s meteoric rise has taken the marketing world by storm. From jaw dropping shifts in consumer behavior, huge investments from technology firms and media sellers, to streaming TV inventory has become the hot ticket item for advertisers and agencies alike.

For modern marketing teams, the key to success lies within the ability to rapidly adapt to change. The past two years have put the agility of the marketing team to the test with the constant evolution of technology and the warp-speed pivots incited by the endemic era.

After the hustle and bustle of the holiday season, the first few months of the new year can be a challenging time for retail marketers. You’ve just spent significant time and effort getting customers to buy, and hopefully your strategies have paid off with strong sales.

The new kids on the block are generation Alpha, kids born after 2010 to predominantly millennial parents. Following their gen Z predecessor’s footsteps, they are already heavily immersed within the digital world and were born with screens all around them. The resources here discuss some of the ways CX will evolve in 2022.

Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

In this report, USPS shared how the digital revolution is shifting customer behaviors and expectations, and how direct mail can take marketing to the next level.

Learn valuable approaches for marketing through the online video platform.

In this video, Gonzalo Mon, partner at Kelley Drye & Warren LLP covered important principles of advertising law, including prerequisites to prove expressed and implied claims in branded ads, the type of proof required for these claims, and how to make disclosures.

Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.