Digital Transformation

The world is seeing price inflation on a scale that hasn’t been experienced in 40 years. While brands may be tempted to resort to their old playbooks by raising prices, cutting margins, or sacrificing quality, the amount of data and visibility that brands experience now can help manage these difficult times. Nuanced information about markets, consumers, and suppliers allow marketers to choose where and when to change prices or margins, and provide an opportunity to optimize their promotions around the products most affected. The resources below provide insight into how consumers are dealing with inflation, and how brands can positively respond.

The new kids on the block are generation Alpha, kids born after 2010 to predominantly Millennial parents. Following their gen Z predecessor’s footsteps, they are already heavily immersed within the digital world and were born with screens all around them. The resources here discuss some of the ways CX will evolve in 2022.

Last month's Pulse discussed Customer Data Platforms to manage the myriad data marketers will need to collect post-cookie. It begs the question, though: If you can't deliver an exceptional customer experience in a highly competitive world, will you even need a CDP? If you can't delight your customers, then the rest is moot; the keys to all success across a marketing organization start and end with the end-user: the consumer. The resources here discuss some of the ways CX will evolve in 2022.

Successful leaders understand that a culture of innovation is built on strong teams. Here, corporate leaders from Pfizer, Blue Shield California, Johnson Controls, BECU, and Webex provide insight into what it takes to build those teams and inspire real change.

With the eventual and final phase out of the third-party cookie, marketers will need to rely on the data they can collect directly from consumers. This first- and -zero-party data will come from a multitude of sources and, if not managed properly, can end up as a disorganized, in-actionable mess.

When CMOs and CIOs collaborate the results include more engaged customers and healthier returns from marketing technology investments. However, without both sides first agreeing on governing principles, merging marketing and IT teams may end up being a wasted exercise.

Digital Experience and Marketing Technology Executive Shiva Mirhosseini shared her thoughts on how COVID-19 disrupted the health care industry, what organizations are doing to harness that disruption, and what it all means for marketers.

Learn why digital transformation puts customer intent at the center of the user experience, creating an entire ecosystem that relies on a healthy mix of automation and personalization.

Speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.

In this video, Jennifer Brink at Bloomin’ Brands discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.

Freddie Mac’s strategic objective was to reimagine the entire mortgage experience, end to end, with digital at the core, and provide increased opportunity for greater numbers of qualified individuals to realize the American dream of home ownership.

By digitally transforming its entire live events division during the pandemic, The Drum, a leading global publisher for the marketing and media industries, secured pre-sold revenue and created a sustainable business model for the future.

In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.

In this video, hear why Little Caesars evolved from creating content to creating conversations, and how that has had a significant impact on the business over the last 18 months.

In this session, Qualified, a conversational marketing company, shares its hybrid approach to serving consumers by leveraging AI, personalization, and human interaction.

In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.

After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.

Domino’s shared the story of its brand transformation and how embracing innovation led it to create its most recent campaign, “Points for Pies,” which leveraged AI and celebrated the love of pizza around the nation.

SAS Institute explained how marketing teams can and should use data and technology to make us more efficient while still maintaining authentic human connection.

Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.