Is BeReal a Lucrative Platform for Brands? | Pulse | Industry Insights | All MKC Content | ANA

Is BeReal a Lucrative Platform for Brands?

Besides the fact that the app is more ideologically similar to gen Z's wants, the app has reached "3.3 million downloads globally in Q1 of this year, a 390 percent jump from Q4 of 2021, according to data.ai. It sits in the No. 1 spot for free apps in Apple's App Store," as reported by Marketing Brew. These numbers are telling an important story: Gen Z is tired of promoting stilted selves.