A Taxonomy of Social Media Users | Training Takeaways | All MKC Content | ANA

A Taxonomy of Social Media Users

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Working from definitions first laid out by Charlene Li and Josh Bernhoff in their landmark book Marketing in the Groundswell, ANA instructor Neil Feinstein breaks down the varieties of social media users into six categories — insights drawn from the ANA on-demand training course "Fundamentals of Digital Marketing: #GetConnected."

  • Creators generate content on their own for social media platforms, publishing blogs and/or webpages of their own, uploading videos, images, or audio files, and posting articles (e.g., for LinkedIn) or other text (e.g., on Facebook or Twitter).
  • Critics post ratings and reviews of products and services, comment on others' blogs, contribute to online forums, and contribute or edit articles on Wikipedia.
  • Collectors use tools such as RSS feeds.
  • Joiners maintain profiles on and visit social media sites.
  • Spectators read blogs, listen to podcasts, watch videos and view images posted by other users, and read online forums and customer reviews and ratings.
  • Inactives do not participate in any of the activities listed above, though this is becoming increasingly rare given the near ubiquity of mobile devices.

The above represents just a morsel from the banquet of insights and best practices available in ANA's on-demand training course "Fundamentals of Digital Marketing: #GetConnected."

TO LEARN MORE ABOUT THE COURSE AND REGISTER, CLICK HERE

Source

"Fundamentals of Digital Marketing: #GetConnected." Neil Feinstein, principal at Zezo Digital. ANA On-Demand Training Course.

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