A Five-Step Mobile Marketing Decision Tree | Training Takeaways | All MKC Content | ANA

A Five-Step Mobile Marketing Decision Tree

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ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements, which are drawn from his ANA on-demand training course "Fundamentals of Digital Marketing: #GetConnected." Each element below carries with it questions to consider or imperatives to follow.

  • Who: Gather the demographic and psychographic information on your audience. You want to know everything you can about the phone owner.
  • Where: Is the mobile user in a mall? Moving at 60 miles per hour?
  • What, i.e., what are they doing: If the mobile user is in a mall, he or she is likely shopping. If the mobile user is moving at 60 miles per hour, he or she is likely driving.
  • Experience: Specifically, what experience do you want to give the mobile user based on the previous steps in the decision tree? If he or she is in a mall at noon, a discount offer for a restaurant in the food court might be appropriate. If he or she is driving, then an ad for the next gas station might be relevant.
  • Action: What do you want the contacted mobile user to do? Is it an action you want him or her to take now or later?

The above represents just a morsel from the banquet of insights and best practices available in ANA's on-demand training course "Fundamentals of Digital Marketing: #GetConnected."

TO LEARN MORE ABOUT THE COURSE AND REGISTER, CLICK HERE

Source

"Fundamentals of Digital Marketing: #GetConnected." Neil Feinstein, principal at Zezo Digital. ANA On-Demand Training Course.

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