Marketing 101

As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, we’ll explore effective strategies for marketing to older adults while avoiding common pitfalls. Senior staff from the ANA Center for Ethical Marketing will highlight relevant guidelines from the ANA Ethical Code of Best Practices. Jessica Prell, Advisor, Fraud Prevention Programs for AARP will also share insights on prevalent frauds targeting older adults and provide tips to identify, prevent, and report scams.

In 2024, a staggering 46% of marketers highlight control as the primary driver behind their clean room strategy. In this session, explore the latest trends in how advertisers are leveraging data while maintaining control over their customer records for safe and effective use in advertising campaigns.

During a session at a September 2024 ANA Members-Only Conference, Motorola and its agency partner Open Influence discussed the different types of value afforded by creators and celebrities on social media and how to best harness the advantages of each.

Matt Caldwell from Denada explored the transformative impact of AI on email marketing creative, showcasing innovative tools and presenting a case study on how AI enhances creative workflows and boosts productivity in email campaigns.

One group that we, as an industry, have had problems with over the years is sales. We have heard sales staff say that insights do “fluff,” “touchy-feely,” and “numbers” that don’t help them sell anything. Salespeople don’t mess around. If you aren’t helping them sell, then you aren’t helping them.

A funny and inevitable thing happened on the way to streaming nirvana: the market quickly saturated, and now the narrative has shifted to the so-called "Great Re-Bundling," or merging, combining, and forming alliances among the various media providers — just like the cable era. As the industry sorts itself out, marketers need to deploy a platform-agnostic approach to their advertising spending.

Ekimetrics shared insights on a study it conducted, alongside Google, to reveal the impact of ad creative quality on YouTube video performance.

What if the optimization brands are doing for their next campaign is based on the wrong information? With so much data currently available to advertisers, it's important that they ensure the data foundations are solid before divining insights to shape their next set of decisions.

How do brands use color effectively in their products and campaigns?

Grant Thornton breaks down the capabilities of the project management tools Wrike, Asana, Mavenlink, and ADO (Azure DevOps) as they apply to marketing operations.

National CineMedia (NCM) shares research that calculates the number of seconds during which viewers watch advertising on different media channels, including cinema, live sports, YouTube, Roku, Facebook, Instagram, TikTok, and mobile, among others.

Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.

During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.

In this video, a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.

During a September 2024 Multicultural Marketing and Diversity Committee meeting, VP of brand marketing at Walmart Casey Schlaybaugh shared how the company connected with new mainstream customers through a focus on its customers’ cultures.

Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.

In this webinar, learn about the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help brands reach their goals and establish a strong start for the new year.

Lan Phan, CEO of Community of Seven, offered her thoughts on how marketing and other business professionals can both identify their ideal professional purpose and then take steps to lean into that purpose.

In today's fast-paced marketing landscape, artificial intelligence (AI) is no longer just a buzzword — it's a powerful tool that can revolutionize your marketing strategies. Many marketers only utilize AI for more downstream marketing work like content creation and data analysis. While this can and should be used for this work, there are numerous opportunities further upstream that marketers are not utilizing AI to its fullest.

How are marketers using CDPs?