Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
Highlighting exclusive research on consumer sentiment around DEIB and so-called "woke" marketing practices, Lisette Arsuaga, co-president and co-CEO at DMI Consulting and co-founder of the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), uses a wealth of data to explain why it's in any business's best interest to lean into inclusive marketing and messaging, highlighting why failure to do so may result in slumping revenue and loss of market share.
To download the full AIMM report, please visit: https://www.anaaimm.net/.
Source
"Moving Forward with Purpose: The Business Imperative for Inclusive Marketing." ANA POV, 1/25/24.
You must be logged in to submit a comment.