Coverage of the ANA Multicultural & Inclusive Marketing Conference

In this video, learn how Avocados From Mexico (AFM) has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing.

Georgia-Pacific shared its principles for inclusive advertising during a session at the 2025 ANA Multicultural and Inclusive Marketing Conference.

In this video from a session at the 2025 ANA Multicultural and Inclusive Marketing Conference, Kaiser Permanente shared ways to build trust in health care.

In this video, Elizabeth Campbell, VP of marketing at McDonald’s Corporation, gave an overview of her brand’s “1 in 8” activation, which aimed to grow culture, enhance internal engagement, and spotlight the diversity of the McDonald’s workforce through a series of initiatives meant to celebrate employees.

In this video, ANA CEO Bob Liodice welcomed attendees to the 2025 ANA Multicultural & Inclusive Marketing Conference.

Coca-Cola is undergoing a mindset shift to bring cultural relevance to its marketing.

In this video, get a two-minute overview of the 2025 ANA Multicultural & Inclusive Marketing Conference.

Understanding and leveraging brand values are critical to building inclusivity and community trust.

Building trust in healthcare through inclusivity is a moral and business imperative of Kaiser Permanente.

Headspace SVP Connie Chan Wang shared how the brand is redefining mental health care through inclusive partnerships, product evolution, and a philosophy rooted in meeting people where they are.

Avocados From Mexico used its Super Bowl spots as the foundation for building a trifecta of future brand messages.

Georgia-Pacific’s efforts to improve the representation and portrayal of women and girls have driven growth across its brands.

Connecting a “1 in 8” community of crew alumni has allowed McDonald’s to promote inclusion from the inside out.

P&G is driving brand growth with integrated marketing that has multicultural insights at its core.

Authentically connecting with Each and All consumers multiplies purchase intent and brand trust for inclusive marketers.

In just over a decade, Avocados From Mexico (AFM) has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing.

Speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.

At the 2025 ANA Multicultural and Inclusive Marketing Conference, the ANA AIMM team challenged the risks of eliminating segment-specific strategies, shared new insights into consumer expectations, and provided marketers with frameworks to authentically connect with each and all consumers — resetting, relaunching, and reigniting growth.

Georgia-Pacific shared its principles for inclusive advertising during a session at the 2025 ANA Multicultural and Inclusive Marketing Conference.

OUTFRONT discussed the importance of harnessing the power of public space to spotlight culture, celebrate inclusivity, and move people — through sports, music, and heartfelt partnerships that uplift diverse voices.