Coverage of the ANA Multicultural & Inclusive Marketing Conference

In this session, speakers unveiled the latest Cultural Inclusion Accelerator (CIA) study that recalibrates our understanding of multicultural and inclusive segments. Learn how to boldly realign your marketing strategies with consumer desires, ensuring brand growth and relevance in a changing landscape.

In this video, speakers unveiled the latest Cultural Inclusion Accelerator (CIA) study that recalibrates our understanding of multicultural and inclusive segments. Learn how to boldly realign your marketing strategies with consumer desires, ensuring brand growth and relevance in a changing landscape.

During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.

In this video from a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.

During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Ricardo Aspiazu discussed ways in which the audience, specifically the Latino audience, can disrupt media.

Making Latinos a core business priority is key to achieving success in the general market.

In this video, Verizon's Ricardo Aspiazu discussed ways in which the audience, specifically the Latino audience, can disrupt media.

This session explored how the National Down Syndrome Society (NDSS) has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.

NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.

In this video, the National Down Syndrome Society (NDSS) explored how it has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.

Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.

The 4R framework (reach, representation, relevance, and resonance) will unlock the growth potential of inclusive marketing.

In this video, Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.

Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. Through campaigns like Glenlivet's Diwali celebration and Malibu's Latino-focused campaign, the company highlighted cultural sensitivity and the importance of authenticity in connecting with diverse communities.

Optimizing multicultural marketing budgets necessitates being strategic and collaborative.

In this video, Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. The company has worked to highlight cultural sensitivity and the importance of authenticity in connecting with diverse communities.

Leaning into multicultural audiences is playing a big part in Las Vegas’ evolution as the “sports and entertainment capital.”

Speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.

In this video, speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.

National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and Omnicom Media Group (OMG) shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.