Coverage of the ANA Multicultural & Inclusive Marketing Conference

Fresh off the heels of the awards celebration, members of the ANA's Multicultural and Inclusive Marketing Awards Grand Jury discussed the creative, strategic, and cultural insights emerging from this year’s most celebrated campaigns.

Fresh off the heels of the awards celebration, members of the ANA's Multicultural and Inclusive Marketing Awards Grand Jury discussed the creative, strategic, and cultural insights emerging from this year’s most celebrated campaigns.

Adtalem Global Education drives enrollment by activating the unique strengths of each of its institutions. This session explored how tailored positioning and inspiring campaigns resonate with all prospective students who have the ambition to pursue healthcare careers.

Discover how Coca-Cola has evolved its marketing to reflect the full spectrum of consumers through authentic storytelling, community partnerships, and data-driven insights.

At Savage X Fenty, inclusivity isn't just a campaign, it's the foundation of the brand. In this session, get a behind-the-scenes look at how inclusivity drives loyalty, builds community trust, and creates lasting impact at one of today’s most culturally influential brands.

Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.

The Alliance for Inclusive and Multicultural Marketing shares survey data that illuminates the relative proportion of support for inclusive marketing among consumers.

The NHL sheds light on its ongoing efforts to advance multiculturalism and social impact in hockey.

A goal of the National Hockey League is growing the game by building a new generation of multicultural fans.

In this video, get a two-minute overview of the 2024 ANA Multicultural Marketing & Diversity Conference.

SeeHer and Culture+ Group explored the importance of inclusivity in healthcare advertising and shared best practices in driving meaningful representations across the industry.

Successful campaigns targeting women’s health and wellness are driven by community co-creation.

U.S. Bank shared three case studies underscoring the business and social impact of its Access Commitment program — an initiative leveraging culture and social justice to drive positive change and fuel business growth.

For U.S. Bank, multicultural engagement is a strategic partnership with marketing to quantify business impact.

During the ANA’s 2024 Multicultural Marketing and Diversity Conference, a panel of experts on LGBTQ+ issues, including a representative from GLAAD, shared data on the community and offered guidance for marketers looking to appeal to it and its allies.

During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Martha Boudreau, chief communications and marketing officer at AARP, discussed the importance of marketing to consumers aged 50 and older.

In this video, AARP's Chief Communications and Marketing Officer Martha Boudreau discussed the critical need for businesses to break down internal barriers and embrace older consumers as a vital part of their diversity and inclusion strategies.

Diversity, equity, inclusion, and belonging (DEIB) play a pivotal role in shaping successful strategies and driving market growth. CEO Bob Liodice discussed the ANA's unwavering commitment to DEIB, fueled by the collaborative efforts of the Global CMO Growth Council.

During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.

During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.