Search Results for All Content (access may be restricted)
Search returned: 1003 document(s).
-
Marketing to Gen Z
ASK Answers September 12, 2024Who is gen Z? How are brands marketing to this generation?
view -
Omnichannel Marketing
ASK Answers August 28, 2024How can my brand take advantage of an omnichannel marketing approach?
view -
The Next Generation of Retail Media Networks Is Emerging
B2C August 28, 2024The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?
view -
ABM and Ad Tech: A Marketing Match Made in Heaven?
POVs August 26, 2024Marketing Futures podcast host Mike Berberich explains why the combination of ad tech and an ABM marketing strategy could be the key to maximizing ROI and delivering unprecedented business growth.
view -
The SaaS Model Has Arrived for Publisher Ad Tech — Here’s Why
Leading Edge August 20, 2024With economic headwinds, mushrooming technical complexity, maturing growth rates, and supply chain inefficiencies, publisher revenue and profit models are under more pressure than ever before. It certainly makes sense that publishers today are thoughtfully weighing the different options for managing their ad tech.
view -
Navigating Social Impact Partnerships: Key Trends for 2024 and Beyond
Event Recaps August 20, 2024Speakers discussed the latest data from For Momentum's 2024 Social Impact Stats Compendium that nonprofits can leverage to develop powerful partnerships for maximizing social impact.
view -
Editor Highlights: ANA's Ethics Code, Data Compilance, and CTV
Pulse August 15, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
view -
Engaging with Value and Delivering More of It
Event Recaps August 14, 2024Kelly McKay from The Krazy Coupon Lady shared research providing crucial insights into consumer shopping behaviors, promotional preferences, and effective strategies for brands to deliver value across generations in an era of rising prices and tightening budgets.
view -
How to Uplevel Your 2024 Holiday Campaigns with a Phygital Approach
Leading Edge August 13, 2024Yes, it’s still summertime. But as the 2024 holiday shopping season nears, businesses are increasingly turning to location intelligence to seamlessly integrate physical and digital experiences, creating a cohesive customer journey across both realms. This powerful technology leverages data about places and movement to inform smarter marketing strategies, enhance customer experiences and boost ROI.
view -
Contextual Targeting Isn’t Working on CTV, But Here’s How That Will Change
Leading Edge August 8, 2024Connected TV (CTV) advertising holds a lot of promise. At a time when brands are seeking privacy-conscious alternatives amid the phasing out of third-party cookies – and viewers are continuing to flock to streaming in droves – the opportunity for advertisers to reach new audiences on the big screen is ripe.
view -
Will Spending Media Networks Be the Next Big Thing?
Leading Edge August 6, 2024About a decade ago, I had dinner with some clients from one of the three largest banks in America. In between bites of his $75 steak, one of them proudly boasted, “In the future, we’re not going to be a banking company. We’re going to be a data company.”
view -
Eight Indicators of a Need for MarTech Operationalization
Training Takeaways August 2, 2024Learn how to recognize when greater operationalization is demanded by your MarTech stack.
view -
Advanced Study: Measuring YouTube Ad Creative Quality Impact at Scale
Knowledge Partners August 1, 2024A study measuring the impact of ad creative quality on YouTube specific video performance.
view -
Marketing to Indigenous Peoples/Native Americans
ASK Answers July 30, 2024How can brands market to Indigenous and Native American Consumers?
view -
With 5G Here, The Future of AdTech Looks Amazing
POVs July 29, 2024This POV from Marketing Future’s Mike Berberich explores the amazing future of AdTech thanks to the rollout of 5G technology.
view -
6 Marketing Leaders on How to Better Understand Your Consumer
Pulse July 26, 2024Being "consumer-obsessed" isn't a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.
view -
How the Industry Is Reacting to Google’s Latest Cookie Bombshell
Pulse July 26, 2024After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).
view -
Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans
Webinar Rewinds July 25, 2024The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.
view -
Four Strategies for Connecting with Your Customers Through Zero-Party Data
Knowledge Partners July 17, 2024Transactional data, like purchase history, and behavioral data, like pages viewed, tell marketers the what, the how, and the where. But it’s only zero-party data, also known as declared data, that tells marketers the why.
view -
Worried About Sales? Integrated Comms Is Your Brand’s Best Friend
Knowledge Partners July 17, 2024With consumers continually reevaluating all purchase decisions, it's enough to cause sleepless nights for brand managers over the next several months. But the right communications strategy can be the antidote to combat the angst and concern that may plague them.
view