Customer Reach: The Channels

Join Dr. Don Hinman as he takes you on a deep dive progression through each marketing channel and discusses how they fit into the overall omnichannel marketplace. Learn how to maximize your marketing efforts and reach your best audience through the use of diverse marketing channels, what are the strengths and weaknesses of each, and how emerging channels such as programmatic marketing can be used to find prospects and customers.

This course is part of a six-part series on Using Data to Know Your Customer: CRM & Attribution and can be taken either as a stand-alone course or as a part of the series.Powered by Marist.

Learning Experience

This is a video-based, lecture format course with no interactivity. It provides real-world, practitioner-led learning. Active course participation is minimal and includes assessments, but no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in customer reach in the channels.

Course Outline

Lesson 1: The Omnichannel Environment

• The omnichannel evolution
• Identity recognition & audience member recognition
• Online and offline identification
• Methods to reach your audience

Lesson 2: Using Actionable Data to Reach Customers through Multiple Channels

• Impact of comprehension
• Benefits & limitations by channel

Lesson 3: Emerging Channels: Programmatic Marketing & Addressable TV

• The online ecosystem
• Programmatic marketing
• Addressable TV
• Walled garden vs. open garden advertising

Estimated Length of Completion

Approximately 60 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here